Analyst, Marketing Analytics

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Analyst, Marketing Analytics based in Canada.

This is a 13-month contract role focused on turning marketing and customer data into actionable insights that strengthen fundraising performance.
You’ll support multi-channel campaigns across digital and traditional media, with a primary focus on a major lottery program.
The role combines hands-on analytics, segmentation, reporting, data operations, and campaign performance management.
You’ll work closely with marketing leaders, technology teams, vendors, and cross-functional stakeholders in a fast-paced environment.
Using tools such as SQL, Power BI, BigQuery, Salesforce Marketing Cloud, and Google Analytics, you’ll help transform complex data into clear recommendations.
Your insights will directly support supporter acquisition, engagement, retention, cross-selling, and lifetime value.
This is an opportunity to contribute analytical expertise to a mission-driven organization while helping advance data-driven decision-making.

• Analyze supporter behaviour and develop segmentation, targeting, and communication strategies in partnership with marketing leads.
• Evaluate campaign tactics and performance to identify opportunities to improve supporter communication, upgrades, cross-selling, retention, engagement, and lifetime value.
• Manage analytics and reporting requests from intake through delivery, documenting requirements, metrics, dimensions, mock-ups, methodologies, and outputs.
• Produce accurate daily, weekly, and campaign-level reports, dashboards, and automated reporting using BigQuery, Power BI, Salesforce Marketing Cloud, Google Analytics, social platforms, paid digital channels, and other data sources.
• Monitor media, digital, and offline campaign performance throughout campaign lifecycles, providing updates and recommending adjustments to improve results.
• Support the planning, execution, and evaluation of multi-channel direct marketing campaigns, ensuring critical data-operation milestones are met.
• Extract and prepare data for campaign analysis and communications in accordance with established data protocols, while documenting new processes to improve knowledge transfer and consistency.
• Coordinate with internal stakeholders and external media vendors to ensure campaign data is accurate, timely, and aligned with requirements.
• Identify opportunities to improve datasets, develop requirements, support user acceptance testing, and oversee vendor delivery against agreed expectations.
• Maintain awareness of broader organizational programs to identify opportunities for shared insights, collaboration, and learning.
• Provide data and analytical insights to support annual and short-term planning, forecasting, and budgeting.
• Build strong working relationships with technology teams and vendors to improve data integration, reporting capabilities, and operational efficiency.

Requirements:

• At least 2 years of experience in analytics, marketing analytics, or data management within a customer-focused organization.
• Experience analyzing and reporting on mass-media and integrated marketing campaigns spanning digital and traditional channels.
• Demonstrated ability to translate data into actionable insights through clear storytelling, visualization, and recommendations.
• Hands-on experience with data visualization and modeling tools such as Power BI or Tableau.
• Experience working with CRM platforms and cloud analytics environments such as BigQuery, Snowflake, or Redshift.
• Practical experience with Google Analytics/GA4 and digital marketing performance measurement.
• University degree in analytics, data science, statistics, finance, or a related discipline, or equivalent experience.
• Strong analytical capabilities using Excel, SQL, and DAX, with the ability to investigate data, test hypotheses, and identify meaningful patterns.
• Experience incorporating AI tools such as Copilot or Claude into analytics and reporting workflows.
• Understanding of customer experience, customer-file segmentation, targeting, and strategic planning based on ongoing customer communications.
• Strong project management skills, including the ability to coordinate complex campaign schedules and manage multiple priorities simultaneously.
• Excellent communication skills, with the ability to explain complex analytical concepts in clear, accessible language to non-technical audiences.
• A highly curious, proactive, and self-directed approach, with the ability to turn ambiguity into structured processes and practical action.
• Strong interpersonal, collaboration, consultation, and stakeholder-management skills.
• A demonstrated ability to connect analytical findings to concrete business and campaign decisions.

Benefits:

• 13-month contract with a hybrid working model.
• Candidates can work remotely from anywhere in Canada, with the ability to travel to the Toronto office up to 6 times per year.
• Working hours aligned with Eastern Time (ET).
• Hiring salary range of $67,000–$82,000 CAD , depending on professional background and experience.
• Health, medical, dental, and vision benefits.
• Paid wellness days and personal days, supporting employee health and well-being.
• Flexible hybrid working arrangements.
• Reimbursement support for mobile phone and home-office setup.
• Opportunity to contribute analytical expertise to a purpose-driven organization focused on improving health outcomes across Canada.
• Inclusive, accessible, and collaborative working environment.
• Candidates must currently reside in Canada and be legally entitled to work in Canada.