National Sales Director

About This Role

The National Sales Director (NSD) is responsible for leading, developing, and coaching a high-performing sales organization across Canada to achieve commercial objectives for the company’s portfolio of injectable aesthetic products and skincare solutions.

Reporting to the General Manager, the NSD will drive sales performance, execution excellence, talent development, strategic account growth, and market expansion. The successful candidate will possess a strong understanding of the Canadian medical aesthetics market, including Plastic Surgeons, Dermatologists, Facial Plastic Surgeons, Nurse Injectors, Medical Spas, and other aesthetic healthcare professionals.

As a key member of the Canadian Leadership Team, the NSD will contribute to the development and execution of commercial strategies that support sustainable growth and long-term business success.

Key Responsibilities

Sales Leadership & Performance Management

• Lead, coach, and develop a high-performing national sales team focused on achieving and exceeding sales objectives.
• Establish clear performance expectations, accountability measures, and development plans for all sales team members.
• Conduct regular field visits to provide coaching, mentoring, and in-market support.
• Monitor sales performance against targets and implement corrective actions where necessary.
• Foster a culture of collaboration, customer focus, accountability, and execution excellence.

Sales Strategy & Business Planning

• Develop and execute national sales strategies aligned with company objectives and growth plans.
• Lead the annual sales business planning process, including territory planning, sales forecasting, and resource allocation.
• Analyze market trends, competitive activity, customer needs, and industry developments to identify opportunities and mitigate risks.
• Provide regular business reviews and strategic recommendations to the General Manager and Canadian Leadership Team.
• Collaborate with senior leadership to develop and implement strategic initiatives that drive sustainable growth.

Revenue Growth & Account Development

• Drive revenue growth through new customer acquisition, expansion of existing accounts, cross selling the portfolio, and increased utilization of the company portfolio.
• Support the development and execution of strategic account plans for key clinics, and other priority customers.
• Develop and strengthen relationships with key GPOs, clinic networks, and strategic business partners.
• Participate in major customer meetings, contract negotiations, and business reviews as required.
• Build and maintain strong relationships with key opinion leaders (KOLs) and industry stakeholders.

Forecasting, Budgeting & Business Analytics

• Develop accurate sales forecasts and monitor performance against budget and business objectives.
• Utilize CRM and business analytics tools to evaluate trends, identify opportunities, and support decision-making.
• Manage the national sales budget and ensure efficient allocation of resources.
• Monitor expenses and ensure sales activities remain within approved budgets.

Talent Development & Organizational Effectiveness

• Recruit, onboard, train, and retain top sales talent.
• Conduct regular performance reviews and support individual development planning.
• Manage employee performance through coaching, development plans, and performance improvement initiatives.
• Address employee relations matters and difficult workplace situations in a professional, timely, and confidential manner.
• Take appropriate corrective action, including performance improvement plans, disciplinary measures, and termination decisions, in accordance with company policies and applicable employment legislation.
• Identify succession planning opportunities and develop future sales leaders within the organization.
• Promote continuous learning and professional development across the sales organization.

Cross-Functional Collaboration

• Partner closely with Marketing, Medical Affairs (MSL), Training, Finance, Operations, and Customer Service teams to ensure successful execution of commercial initiatives.
• Support product launches, promotional campaigns, educational programs, and market development activities.
• Provide field insights and customer feedback to help shape marketing strategies and future business decisions.

Compliance & Professional Standards

• Ensure all sales activities are conducted in accordance with company policies, industry guidelines, and applicable Canadian regulations.
• Maintain the highest standards of ethical conduct and professionalism throughout the sales organization.

Qualifications

• Bachelor’s degree in business, life sciences, healthcare, or a related field; MBA or other advanced business degree considered a strong asset.
• Strong understanding of the Canadian medical aesthetics market; experience with injectable aesthetics and physician-dispensed skincare is preferred.
• 7–10 years of pharmaceutical, medical device, or medical aesthetics sales experience.
• 5+ years of sales leadership experience, including experience leading remote or geographically dispersed teams.
• Demonstrated success in recruiting, coaching, developing, and leading high-performing sales teams.
• Experience with budgeting, forecasting, and business planning.
• Proven track record of achieving and exceeding sales objectives.
• Strong strategic thinking and analytical skills, including market assessment, competitive analysis, and opportunity identification.
• Ability to build and maintain productive relationships with key accounts, healthcare professionals, and industry stakeholders.
• Results-oriented with a strong customer focus and commitment to business growth.
• Experience launching new products and driving adoption within aesthetic clinics and specialist physician practices is an asset.
• Demonstrated ability to lead organizational change and successfully navigate evolving market conditions.
• Bilingual (English/French) preferred.

Compensation

The base pay range for this position is $175,000 to $200,000 per year. Several factors, such as experience, tenure, skills, and particular business needs, will determine an individual’s exact level of compensation. Base salary is only one element of employee compensation at Hugel Aesthetics. The total cash compensation could include base salary and incentive compensation.