Head of Merchant Partnerships

Snaplii is one of Canada’s fastest-growing fintech platforms, transforming how people pay, save, and earn rewards. With over $100M in annual transaction volume and 400,000+ users across North America, we deliver unmatched utility and loyalty through a single seamless app. We’ve ranked as high as #5 on the Apple App Store during peak shopping seasons, and consistently remain in the Top 40, driven by a highly engaged, high-retention user base. Snaplii supports 500+ leading brands including Walmart, Amazon, and Esso, with a platform fully built and maintained in-house—engineered to scale and support a growing suite of financial products.

About the Role

Snaplii is hiring a Head of Merchant Partnerships to lead and scale our merchant ecosystem.

This is not a traditional sales role. It is a senior leadership position for someone who understands the mechanics of the gift card, prepaid, and payments ecosystem and enjoys working directly with merchants to build durable, long-term partnerships.

The mandate is straightforward: expand Snaplii’s direct relationships with merchants, strengthen existing partnerships, improve unit economics through closer collaboration, and position Snaplii as a high-quality distribution and growth partner for North American retailers.

This role is about working with more merchants, going deeper with key partners, and building a scalable merchant platform that benefits both Snaplii and the brands we work with.

What you’ll do

• Define and lead the overall partnership strategy, with a focus on building direct, trusted connections with merchants.
• Deepen collaboration with key brands to secure better promotional structures, preferred rates, and long-term alignment.
• Align merchant incentives with Snaplii’s product and growth priorities, creating win-win partnerships that scale sustainably.
• GTM & Brand Growth: Partner with Marketing to design "Merchant-First" growth experiments, ensuring our partners see Snaplii not just as a channel, but as a strategic volume driver.
• Advisory & Consulting: (For independent consultants) Act as the strategic architect for our North American expansion, providing the bridge between product capabilities and merchant needs.

Who You Are

• Industry Royalty: 5–10+ years of experience in the Gift Card (Closed-loop/Open-loop), Fintech, or Merchant Services industry.
• The "Fluz/InComm/BHN" Pedigree: You have a deep understanding of how aggregators work and, more importantly, how to bypass or synergize with them to get the best terms.
• Master Negotiator: You don't just sell; you structure partnerships. You speak the language of Finance (GMV, Take Rate, ROI) and Product (API integrations, UX).
• Proven Network: You have a "ready-to-go" pipeline of brand decision-makers and can open doors that are usually closed.
• Entrepreneurial Grit: You thrive in high-growth startup environments. You prefer building the playbook over following one.