Head of Digital Marketing for Geely Brand
Zeekr International
Lead digital marketing initiatives for Geely as the Head of Digital Marketing. Focus on CRM, online sales strategy, and brand positioning in a competitive market. This management role emphasizes digital transformation within the Geely brand, requiring a strong background in marketing and technology. You will generate and implement pivotal marketing strategies, enhance digital sales conversion through the distributor network, and execute a successful online car purchasing platform. Building a robust CRM is key to boosting customer loyalty and engagement in the local market. Key Responsibilities:
- Drive digital marketing strategies across all channels
- Implement and oversee Geely brand CRM initiatives
- Analyze ROI of digital sales efforts and adjust strategies
- Lead the digital transformation project for distributors
- Plan successful online customer purchasing experiences
- Minimum of 5 years’ experience in automotive communications
- High-pressure resilience and goal orientation
- English fluency for business communication
- Proven skills in digital marketing and online sales
- Experienced in managing marketing budgets effectively
Vacancy posted 7 days ago
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