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Director, Digital Marketing Enablement Role

Manulife

Become the Director of Digital Marketing Enablement at Manulife. Collaborate with leadership to define strategies and optimize marketing frameworks while enhancing data and measurement capabilities. In this influential role, you will engage with the Global Head of Digital Marketing and contribute to significant transformation initiatives. Your strategic mindset and storytelling capabilities will inform decision-making and drive marketing success. This position requires a proactive approach to identifying gaps and opportunities. Key Responsibilities:

  • Partner with teams for integrated marketing strategy development
  • Develop a roadmap for GDM future-state optimization
  • Identify data-related strategy gaps for improvement
  • Craft structured insights and documentation for executives
  • Foster collaboration across multiple workstreams and teams
Requirements:
  • 10+ years of experience in marketing or consulting
  • Strong storytelling and analytical skills
  • Proven success in global marketing environments
  • Ability to engage effectively with senior stakeholders
  • Bachelors degree required; MBA preferred
Lead transformations in digital marketing and strategy at Manulife. #J-18808-Ljbffr

Vacancy posted 7 days ago
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