Director Content Marketing

Job Summary

Title: Director, Content Marketing (Contract). Location: 483 Bay Street, Toronto (until late 2026; thereafter Mississauga, 3 Robert Speck Parkway). Employment: Flexible hybrid schedule, contract ending January 2028. Current work authorization for Canada required.

Responsibilities

• Set the vision, direction, and execution for content marketing.
• Provide strategic and creative leadership for content marketing from concept through execution and measurement.
• Lead high‑performing teams developing content across channels and formats to drive sales, advisor engagement, and brand impact.
• Partner closely with Product and Sales leadership to align content strategy to business priorities.
• Establish clear goals and hold leaders accountable for results.
• Drive innovation and focus the team on high‑value opportunities.
• Build and lead a high‑performing team, develop strong leaders through coaching, feedback, and accountability.
• Support talent planning, succession, retention, and ongoing development; lead goal setting and performance management aligned to strategy.
• Foster engagement and a culture consistent with Fidelity’s values.
• Own content marketing strategy, planning and budget; develop long‑term plans translating business goals into actionable priorities.
• Develop and execute content strategies for the B2B financial advisor‑sold channel and B2C wealth management.
• Anticipate future capability needs across people, content, and tools.
• Build strong business cases and secure alignment from senior leaders and partners for initiatives.
• Act as a key strategic partner and subject matter expert; present recommendations to senior executives and influence decision‑making.
• Build stakeholder alignment on priorities and resource allocation; ensure focus on key initiatives.

Qualifications

• University Degree (Bachelor Degree) or equivalent work experience.
• 7 years of experience in marketing or communications function.
• 5 years of experience leading 1 or 2 marketing functions and growing a high performing marketing team.
• B2B and/or B2C marketing and communications experience, ideally in asset management, wealth management, or financial technology.
• Campaign planning and strategy, including product launches and sales enablement.
• Digital marketing experience.
• Strong influencing and partnership skills across multiple stakeholders including senior executives.
• Proven people leadership skills, ability to develop and leverage capabilities of a high performing team.
• Excellent oral and written communication skills and presentation, including copywriting and strong editorial mindset.
• Project management, strong organizational skills and ability to pivot and manage changing priorities.
• Deep working knowledge of the financial services industry with a solid understanding of wealth management and personal finance (registered account types, tax, estate planning, retirement).
• FinTech content creation experience is an asset.
• Nice to Have: Bilingual – Written and Verbal French.

Compensation

Contract role offering a flexible, hourly compensation model that ranges from $72–$98, based on experience and qualifications. Hourly rate reflects specialized skills and agility required.

Benefits

• Flexible working arrangements – 100% remote, hybrid, and in office options.
• Competitive total compensation, including company contributions to group RRSP without a matching requirement.
• Comprehensive health benefits starting first day, 100% employer‑paid premiums, up to $6,000 annually for mental health services and therapy.
• Parental leave top‑up to 100% of salary for 25 weeks.
• Up to $650 for home office equipment.
• Generous time off policy, including 2 paid days annually to volunteer at a charity of choice.
• Diversity and inclusion programs, including Employee Resource Groups.
• Extensive professional development opportunities, including access to training and development courses, tuition reimbursement, and rewards for designations.

Equal Opportunity Statement

Fidelity Canada is an equal opportunity employer. Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally‑protected ground. Accommodation during the application process: Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process.