Senior Content Marketing Leader
Fidelity Canada
Manage an innovative marketing content team in a hybrid work model. Lead strategic initiatives that enhance sales and brand engagement across diverse platforms. As a key strategist, you will craft the overarching vision for content marketing, focusing on high-impact initiatives that resonate with both advisors and investors. Your leadership will ensure effective collaboration across teams while promoting a culture of creativity and accountability. Develop comprehensive content strategies that align with market trends and business objectives. Key Responsibilities:
- Direct content creation and strategy across channels
- Establish and nurture high-performing teams
- Partner with product and sales on content alignment
- Build long-term plans based on business goals
- Present strategic recommendations to senior stakeholders
- 7 years in marketing experience
- 5 years of team leadership in marketing functions
- Strong background in B2B and B2C marketing
- Excellent project management and organization
- Exceptional communication and editorial skills
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