Content Production Manager

Overview

As a Content Production Manager , your main focus will be to plan and adapt marketing and in-store communication content and collaborate with media and production partners to deliver high-quality assets. You ensure effective store communication by coordinating materials, digital content needs, and feedback from store teams. This on-site role reports into our Marketing Manager and is based out of our Toronto Support Office.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities.

Content Adaptation & Delivery

• Plan and oversee adaptation and delivery of globally initiated activities in all media and in-store communication channels, ensuring alignment with brand and campaign goals
• For local tactical activations; plan and coordinate asset production and/or adaptation across multiple channels, based on the local marketing plan
• Stay immersed in the local daily plan to anticipate asset needs for paid media and store communications, while keeping up-to-date with global channel playbooks, media formats, and store formats, and maintaining a clear understanding of global store communication strategies and placements

Cross Functional & Agency Collaboration

• Collaborate closely with Media Leads, Media Agencies, Production partners and vendors to brief, track, and approve the production and adaptation of assets
• Act as the main point of contact for Media agencies regarding formats, assets, and campaign materials

Store Communication Production

• Coordinate production of store material, in collaboration with Store Visual teams
• Brief the Store Visual team on POS plans and campaign quantities, feed local digital-screen content needs into production, and collect in-store feedback on communication materials and asset allocation to share with relevant stakeholders

Qualifications

Who You Are:

• Degree in Marketing, Media, or Production Management (or equivalent experience)
• Strong understanding of paid media formats (TV, OOH, OLV, Display, Social, Print, etc.)
• Knowledge of retail store comms. formats and production
• Excellent organizational skills with attention to detail
• Strong analytical and problem-solving abilities
• Fluent in English; additional languages are an advantage
• Minimum 3–5 years of experience in marketing, content production, or media roles (agency or client side)
• Experience working in fashion retail or similar

Additional Information

• Why You’ll Love Working at H&M: We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
• We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
• You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
• We are an inclusive company where you’re encouraged to be yourself at work
• You will have access to a large global talent community, where career growth and aspirations have no limits
• You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Compensation: salary is $97,200

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.

H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

Job Status: Salaried, Exempt