Senior Marketing Leader For Loyalty Programs Toronto

Lead the marketing strategy for Credit Cards and Loyalty Programs at TD in Toronto, Ontario. Drive growth through cutting-edge marketing plans and partnerships that enhance customer engagement. As the AVP of Marketing, you will oversee TD's loyalty initiatives and play a key role in developing marketing strategies.

Leveraging over 10 years of experience, you will manage integrated campaigns while working collaboratively across various teams and external partners. Your strategic vision will be vital in aligning the marketing outcomes with business objectives and customer journeys.

Key Responsibilities

• Develop and execute TD's marketing plans for loyalty programs
• Manage marketing budgets and integrated campaign delivery
• Collaborate with partners like Air Canada and Expedia
• Ensure brand consistency across all marketing initiatives
• Coach and develop marketing talent within the organization

Requirements

• Over 10 years of marketing experience required
• Proven digital marketing and brand strategy knowledge
• Solid skills in budget management and project execution
• Excellent stakeholder management and communication abilities
• Experience in agile marketing methods preferred

Elevate customer loyalty at TD, applying your strategic marketing skills to drive engagement and business growth.