Senior Marketing Manager
$65k - $100k per yearSPC Student Price Card Ltd.
Job Summary
The Senior Marketing Manager is responsible for aligning brand strategy with digital growth execution. Reporting to the Brand Marketing Director and working closely with the Digital Growth Manager, this role ensures all digital channels are strategically aligned, performance‑driven, and consistent with SPC’s brand positioning. This is a strategic role that leads digital planning, supports paid and SEO initiatives, oversees email and social strategy, and ensures cohesive messaging across all digital touchpoints. The role serves as a key partner to the Brand Marketing Director to drive measurable growth while maintaining brand integrity. You will be data obsessed, creative, and passionate about building meaningful connections with Gen Z and student audiences.
Location
Location: Vaughan (Vaughan Mills Area) or Toronto (Dundas & Bathurst Area)
Responsibilities
Digital Strategy & Campaign Leadership
Develop and implement comprehensive digital marketing strategies aligned with business objectives and brand growth goals. Translate brand strategy into integrated digital campaigns across paid, owned, and organic channels (such as LinkedIn, Meta, Google). Conduct market research and audience analysis to inform targeting and channel strategy. Define channel mix and communication approach for key campaigns. Ensure all campaigns balance brand awareness with measurable performance outcomes. Drive AI adoption across the digital function to streamline creative production, enhance strategic planning, and improve operational efficiency.
Email Marketing & Lifecycle Management
Design and execute email marketing campaigns to nurture leads and increase member retention. Segment email lists and build personalized lifecycle campaigns. Monitor open rates, click‑through rates, conversion metrics, and retention performance. Optimize timing, content, and targeting based on data insights.
Branding & Brand Voice Management
Ensure all digital marketing content aligns with SPC’s brand identity, voice, and positioning. Partner closely with the Brand Marketing Director to refine tone of voice and messaging consistency. Maintain and evolve brand guidelines across digital channels. Oversee development and adherence to brand standards across voice, tone, visual design, and messaging.
Strategic Oversight & Collaboration
Collaborate with the Digital Growth Manager on optimization, budget allocation, and performance improvement. Lead communication strategy and channel planning across paid platforms (Google Ads, Meta, LinkedIn, etc.).
Website & Funnel Optimization
Partner with Product to improve digital journey performance. Contribute to CRO initiatives and A/B testing strategies. Support optimization of key acquisition and conversion pathways.
Reporting & Performance Insights
Track and interpret performance data across digital channels. Provide actionable insights to improve campaign effectiveness and efficiency. Support cross‑functional reporting and strategic performance reviews.
People Leadership
Lead the development of a team of approximately three digital marketing professionals, fostering a collaborative, accountable, and high‑performing culture. Provide clear direction, coaching, and regular feedback. Set team priorities, manage workloads, and ensure projects are executed effectively while balancing business objectives and deadlines. Champion innovation, continuous improvement, and the adoption of AI‑powered tools and best practices.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 4–6 years of experience in digital marketing (paid media, SEO, email, social, campaign management).
- 2–3 years of agency experience (nice to have).
- Experience operating across both brand and performance marketing functions.
- Strong analytical skills with the ability to translate data into strategic recommendations.
- Experience managing agencies and cross‑functional stakeholders.
- Experience marketing to Gen Z or student audiences is an asset.
Technical Proficiency
- Paid media platforms: Google Ads, Meta Ads Manager, LinkedIn Ads.
- Analytics & reporting: Google Analytics, Google Tag Manager, Looker Studio.
- SEO tools: SEMrush, Moz, Ahrefs.
- Email marketing platforms: Cleavertap, SendGrid, Klaviyo, Mailchimp, HubSpot.
- CMS & website management: WordPress, Webflow, Shopify.
- CRO tools: Hotjar, Optimizely.
Soft Skills
- Strategic thinker with strong execution capability.
- Strong understanding of brand and performance integration.
- Data‑driven and results‑oriented.
- Clear communicator with strong stakeholder management skills.
- Highly organized and detail‑oriented.
- Adaptable in a fast‑paced environment.
Salary
Pay range: 65,000 – 100,000 CAD per year (Vaughan, Canada)
Equal Opportunity Employer
SPC is an equal opportunity employer and values diversity at our company. Our hiring process is inclusive of all candidates regardless of their race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Accommodations are available upon request for all aspects of the selection process.
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