Director of Ecommerce & Performance Marketing

Drive performance marketing innovation as the Ecommerce & Performance Marketing Director in Toronto. Take the helm of paid acquisition strategies across Meta, Google, and app channels in this high-growth fintech. This onsite role at the forefront of payments innovation requires 3–6 years of in-house management experience. Own budgets, conduct creative testing, and directly manage campaigns on platforms like Meta and Google Ads. You'll transition to a direct approach from agency management, auditing accounts and leading app growth initiatives. Key Responsibilities:

• Manage performance metrics across Meta, Google, and app channels
• Set up and optimize campaigns including bid strategies and creative rotations
• Develop and execute a comprehensive creative testing framework
• Transition from agency management, auditing and owning accounts
• Build app growth strategies from zero, utilizing full ad stack

Requirements:

• 3–6 years of in-house paid performance management
• Strong data analysis skills for reporting and anomaly detection
• Proficient in Meta and Google Ads; TikTok Ads experience a plus
• Hands-on experience with budget management and account ownership
• Knack for leveraging creative content in marketing strategies

Elevate your expertise in performance marketing while shaping the future of payments in Canada. #J-18808-Ljbffr