Manager Digital Marketing Automation

Job Description Current work authorization for Canada is required for all openings. You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement. The work location for this role is 483 Bay Street in Toronto until approximately late 2026, when the work location will change to the new Mississauga office at 3 Robert Speck Parkway.

About Us

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services, and we’re constantly seeking new ways to help our clients. We are a privately owned company that embraces innovation and provides a diverse and inclusive environment for career growth.

Business Overview

The Manager, Digital Marketing Automation, will create exceptional, personalized customer experiences by delivering the right message, at the right time, in the right format across all of Fidelity’s digital channels. Objectives include driving sales, mitigating redemptions, and promoting awareness of Fidelity’s brands, products and services.

Key Accountabilities

• Lead a team in the development and maintenance of Fidelity’s digital channels to maximize distribution of content to investors and advisors.
• Ensure efficient operations of marketing automation and sales enablement platforms and other marketing technology.
• Develop digital marketing and sales enablement strategies to support organizational goals.
• Own and execute marketing automation and sales enablement platform roadmap and strategies.
• Create tailored audience segments for maximum engagement and impact.
• Act as subject‑matter expert for Fidelity’s 1st, 2nd and 3rd party data sets.
• Equip sales teams with effective engagement tools across the buyer journey.
• Manage platform operations, identify trends and insights, and optimize campaign performance.
• Brainstorm new growth strategies, plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to optimize user experience and design personalized customer journeys.
• Collaborate with Sales, Marketing, Business Analytics and IT to develop deep understanding of client preferences.
• Work closely with Sales teams to create backlog of high‑value enhancements and features.
• Execute end‑to‑end campaign development, launch, and tracking; including lead nurture, re‑engagement, and onboarding campaigns.
• Support fund launch campaigns using data‑driven approaches.
• Develop and refine lead scoring rules for handing over opportunities to Sales teams.
• Document best practices in list management, optimization, data quality and troubleshooting.
• Manage production of performance‑related materials (MarketPulse, FundPulse, Fact Sheets, Quarterly Fund Review, Performance Updates).
• Produce regular reporting and campaign tracking to increase marketing effectiveness.
• Partner with internal stakeholders to track campaign metrics, website content and other digital metrics.
• Leverage campaign analytics, and industry, customer and competitor insights to inform strategies and tactics.
• Optimize marketing automation programs for maximum performance and identify scalability best practices.
• Act as subject‑matter expert for automation, A.I. and digital execution.
• Advise and assist Marketing teams on automation, digital execution and A.I. projects.
• Collaborate with technology partners to find innovative solutions to business problems.
• Build business cases and define/write business requirements for new projects.
• Conduct ongoing research into digital trends to ensure a market‑leading digital strategy.

Skills, Knowledge and Experience

• Strong critical thinking, problem‑solving and data‑driven decision making.
• Creative thinking with a passion for growth and performance marketing.
• Excellent written and oral communication skills.
• Ability to multi‑task and manage multiple projects.
• Project management, organizational and analytical skills.
• University degree in Marketing, Business, Arts, Math, IT or Engineering, or equivalent experience.
• 5+ years deep understanding of marketing automation, with 3+ years of management experience.
• Experience with Marketo (preferred) and Salesforce (preferred).
• Understanding of sales enablement tools (e.g., Seismic).
• Adobe Analytics certification; Marketo certification preferred.
• Experience with digital analytics platforms (Google Analytics, Adobe Analytics, Tableau).
• Advanced knowledge of multi‑channel marketing (email, webinars, SEM/SEO, display, social, events).
• Database administration expertise is an asset.
• Knowledge of website personalization tools (Adobe Test and Target) is an asset.

Benefits

• Competitive base salary and discretionary performance bonus ($146,000–$164,000).
• RRSP contribution after 6 months of employment.
• Comprehensive health benefits from day one.
• Parental leave top‑up to 100% of salary for 25 weeks.
• Up to CAD650 for home office equipment.
• Generous time‑off policy, including 2 paid days annually to volunteer.
• Access to over 11,000 training and development courses and tuition reimbursement.
• Employee Resource Groups and diversity & inclusion programs.

Equal Opportunity

Fidelity Canada is an equal opportunity employer. We are committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally protected ground. Accommodation during the application process is available on request for candidates with disabilities.