Digital Marketing Analytics Senior Analyst
Altis Technology
Elevate your career as a Senior Analyst in Digital Marketing Analytics in North York, ON, on-site five days a week. Use your analytical skills to drive impactful marketing decisions and enhance customer engagement. This position offers a unique opportunity to influence digital marketing performance within a leading retail organization. As a Senior Analyst, you will collaborate with marketing and media teams to evaluate campaign performance and optimize strategies across various digital channels. Analyzing data to provide actionable insights will be your key focus, directly contributing to the company's growth. Key Responsibilities:
- Analyze digital marketing performance across multiple channels
- Partner with teams to define campaign KPIs and measurement plans
- Develop and maintain insightful dashboards using Tableau or Looker
- Summarize data from various sources for accurate reporting
- Communicate findings through presentations and key recommendations
- 4+ years in digital marketing analytics or related field
- 3+ years with Tableau, Looker, or similar tools
- Strong knowledge of digital marketing channels and KPIs
- Experience in dashboard development and reporting
- University degree in a relevant discipline
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