Manager of Cross Border Market Analytics at RBC
0000050007 Royal Bank of Canada
Drive comprehensive cross-border market insights as a Senior Manager at RBC in Toronto. Utilize your expertise to refine client segmentation and market analysis strategies. As Sr. Manager, Client & Market Intelligence, your goal is to create an accurate intelligence picture of the cross-border client segment. You'll need to develop scoring models that drive CRM actions and measure market opportunities. Your insights will help shape RBC’s client service strategies effectively. Key Responsibilities:
- Create robust segmentation models for client classifications
- Develop prioritized activation lists for Marketing
- Maintain current market sizing models for client personas
- Analyze RBC's market penetration and competitive insights
- Keep track of macro trends impacting the client segment
- 5–8 years' experience in market research or analytics
- Experience with behavioral data for segmentation
- Proven record in market estimation methodologies
- Ability to present findings to leadership
- Degree in a quantitative discipline or equivalent
Vacancy posted 8 days ago
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