Digital Product Marketing Director at RBC
Dormont Manufacturing Co
Lead the digital marketing strategy for RBC Direct Investing in Toronto. This senior role focuses on enhancing online presence, engagement, and conversion while guiding a skilled marketing team. As a Director of Digital Product Marketing, you'll shape the digital experience from discovery to retention for RBC Direct Investing. Key responsibilities include developing strategies across web, email, app, and paid channels. You will ensure measurable outcomes by leading a team dedicated to online brand growth and performance optimization. Key Responsibilities:
- Set the end-to-end digital marketing strategy
- Own the online conversion funnel and performance benchmarks
- Build a data-driven content engine for brand storytelling
- Champion collaboration with cross-functional partners
- Conduct coaching and development for your marketing team
- Post-secondary degree in Marketing or related field
- Minimum 10 years of digital marketing experience
- Proven expertise in performance metrics and strategy
- Strong command of data analytics for decision making
- Experience in building and leading high-performing teams
Vacancy posted 2 days ago
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