Sr. Director, Product Owner, Digital Acquisition Chequing and Bundles

What you’ll be doing

As part of the Personal and Business Banking team, you’ll play a key role in delivering financial advice, products, and services to clients across Canada.
As the Senior Director, Product Owner for Digital Acquisition Chequing and Bundles, you’ll drive new account acquisition through digital channels, including marketing clients via paid digital, social platforms, and other content‑rich mediums. You’ll lead the Digital Acquisition Chequing agile squad, collaborate closely with partner teams, and develop strategies to attract clients to our Smart chequing accounts and bundled solutions. Your responsibilities include designing integrated marketing plans, driving profitable account growth, and overseeing a high‑performing agile team committed to quality and collaboration.
You’ll thrive in a dynamic office environment, occasionally managing significant project pressures and tight deadlines. At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1‑3 days per week on‑site, while other days will be remote.

How you’ll succeed

• Lead the agile squad – Guide a cross‑functional team to execute digital acquisition strategies for Chequing and Bundled Products.
• Develop digital strategy – Create and deliver integrated marketing plans to acquire quality clients and accounts across digital platforms.
• Design channel campaigns – Develop campaigns focused on profitable account growth, multi‑product sales, and enhancing brand equity.
• Drive continuous improvement – Foster a culture of continuous improvement to shape future channel strategies.
• Increase digital distribution – Analyze the digital funnel and risk rules to improve targeting, messaging, and tactics for increased sales volume.
• Identify opportunities – Explore and address employee and client acquisition experience opportunities across all channels.
• Manage channel engagement – Oversee channel engagement through benchmarking, customer research, and forums to better understand client needs.

Who you are

You bring digital media expertise. You have experience with digital targeting strategies, proficiency in digital media advertising, and paid search campaign management. You excel in social media marketing and acquisition strategies. You leverage social platforms to drive client acquisition and growth through innovative approaches. You give meaning to data. You enjoy investigating complex problems and translating information into actionable insights. You communicate detailed information in a clear and meaningful way. You put our clients first. You engage with purpose to find the right solutions and go the extra mile because it’s the right thing to do.
You’re motivated by collective success. You believe teamwork can transform good ideas into great results. You value an inclusive team that collaborates to bring a vision to life. You act like an owner. You thrive when empowered to take initiative, exceed expectations, and deliver impactful results. You are a caring and accountable leader. You’re passionate about developing and coaching others to bring out their best. You have a track record of leading diverse, high‑performing teams. Values matter to you. You bring your real self to work, and you live our values – trust, teamwork, and accountability.

What CIBC Offers

We offer a competitive salary, incentive pay, banking benefits, a benefits program*, a defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our points‑based recognition program.
Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
We cultivate a culture where you can express your ambition through initiatives such as Purpose Day, a paid day off dedicated for you to use to invest in your growth and development.

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact View email address on ca.talent.com. CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit. We may ask you to complete an attribute‑based assessment and other skills test (such as simulation, coding, French proficiency). We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location: Toronto – 81 Bay, 25th Floor
Employment Type: Regular
Weekly Hours: 37.5