Senior Analyst - Digital Marketing

Salary

910-105K base salary

Additional Perks

Comprehensive benefits package including health, vision, and dental, retirement at 4% annual deferred profit sharing after 1 year, plus success sharing & restricted stock units

Location

North York, ON (on-site, 5 days per week, with occasional travel to local store locations; free underground parking provided)

Language

Excellent verbal and written English communication skills

Background Check Requirement

Reference check required

About the Opportunity

Are you passionate about turning data into meaningful business decisions? We are seeking a Senior Analyst, Digital Marketing Analytics to join a collaborative team within a leading retail organization where your insights will directly influence digital marketing performance, customer engagement, and business growth.

In this role, you'll partner with marketing, media, and e-commerce teams to evaluate campaign performance, uncover optimization opportunities, and help shape full-funnel digital marketing strategies. If you enjoy solving complex business challenges with data and presenting clear, actionable recommendations, this is an opportunity to make a measurable impact.

What's In It for You

• Join a collaborative, data-driven team that values curiosity and continuous learning.
• Work on high-impact digital marketing initiatives across multiple channels and campaigns.
• Gain exposure to cross-functional stakeholders and influence strategic business decisions.
• Grow your expertise in digital analytics, campaign measurement, and advanced reporting.
• Be part of a workplace that values innovation, collaboration, and professional development.

Your Responsibilities

• You’ll analyze digital marketing performance across paid search, paid social, display, video, programmatic, email, and other digital channels to identify opportunities for optimization and growth.
• You’ll partner with Marketing and Media teams to establish campaign KPIs, measurement plans, and reporting strategies.
• You’ll develop and maintain dashboards using Tableau or Looker to provide timely, meaningful insights to business stakeholders.
• You’ll source, clean, summarize, and analyze data from multiple sources to support accurate reporting and informed decision-making.
• You’ll evaluate audience segments, campaign effectiveness, and testing initiatives including A/B testing, incrementality testing, and audience experiments.
• You’ll communicate findings through presentations, dashboards, executive‑ready summaries, and actionable recommendations that influence marketing strategy.
• You’ll respond to ongoing and ad hoc requests for analysis, reporting, and business insights while helping improve measurement frameworks and analytics processes.

Skills and Qualifications

• 4+ years of progressive experience in database marketing, business intelligence, digital marketing analytics, or a related analytical role.
• 3+ years of experience using tools such as Tableau, Looker, BigQuery, and exposure to Python or R for advanced analytics.
• Strong understanding of digital marketing channels, campaign measurement, marketing KPIs, and customer behaviour.
• Experience developing dashboards and communicating insights through presentations and executive‑ready reporting.
• Familiarity with Adobe Analytics, Google Analytics, Google Ads, Meta Ads, DV360, TikTok Ads, Pinterest Ads, or similar platforms is considered an asset.
• University degree in Mathematics, Statistics, Marketing, Business Intelligence, or a related discipline.
• Strong communication, stakeholder management, attention to detail, and the ability to work independently while collaborating across teams.

EEO Statement

We welcome individuals of all backgrounds, experiences, and identities including those who identify as women, members of racialized groups, Indigenous Peoples, persons with disabilities, and 2SLGBTQIA+ communities. If you require an accommodation, please review the accessibility policy and reach out to our accessibility officer with any questions. Our human recruiters review all applications and always make the final hiring decision. On occasion, we also use AI‑assisted tools to help review applications.