Manager, Digital Marketing at Fidelity Canada

Shape marketing strategies at Fidelity as a Manager in Digital Marketing Automation. This hybrid role allows for innovative thinking and impactful digital strategy implementation in a dynamic workplace. As part of Fidelity’s marketing leadership team, you will oversee digital channel operations to ensure effective communication with clients. Your focus will be on creating personalized customer journeys using data-driven strategies to increase engagement and sales. Collaboration with various departments will be essential to enhance user experience and reach business goals. Key Responsibilities:

• Lead digital marketing and automation initiatives
• Optimize marketing technology and platform operations
• Segment audiences for targeted marketing efforts
• Track and report campaign performance metrics
• Collaborate on cross-functional projects to enhance user experience

Requirements:

• 5+ years in digital marketing automation; 3+ in management
• Knowledge of Marketo and Salesforce environments
• Strong analytical and problem-solving skills
• Relevant degree in Marketing or equivalent
• Advanced understanding of digital marketing trends

Innovate and enhance customer experiences through strategic marketing initiatives at Fidelity Canada, headquartered in Toronto. #J-18808-Ljbffr