RBC Senior Manager Merchant Marketing
RBC
Take the lead in merchant marketing at RBC in Toronto as a Senior Manager. You'll design campaign strategies and manage partnerships for the Grocery & Pharma loyalty segments. This role entails developing comprehensive marketing plans that integrate business goals with effective strategies. You will oversee a marketing team while ensuring all campaigns are executed with excellence and results tracked against key performance indicators. Your insights will shape innovative marketing approaches that strengthen RBC's loyalty program. Key Responsibilities:
- Build annual marketing plans aligning with partner goals
- Lead the execution of integrated marketing campaigns
- Manage relationships with essential partners
- Provide direction to the marketing team for high-quality output
- Monitor campaign performance and refine strategies accordingly
- Extensive experience in campaign management and strategy
- Strong ability in strategic alignment with business goals
- Proven leadership in marketing team development
- Skills in performance tracking and optimization
- Familiarity with marketing in the loyalty sector
Vacancy posted 8 days ago
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