Senior Manager, Merchant Marketing (Toronto)

The Senior Manager, Merchant Marketing leads the strategy and execution of brand and campaign initiatives for our Grocery & Pharma cards and loyalty partnership portfolio. In this role, you will develop comprehensive annual marketing plans that translate business objectives into impactful campaigns and measurable outcomes. You will own the end-to-end planning process, collaborating with partners and internal stakeholders to align on priorities, KPIs, and execution roadmaps. You will drive the design and delivery of integrated campaigns across channels, manage critical partner relationships, and ensure shared accountability for results. Additionally, you will provide strategic direction and oversight to the marketing team dedicated to these partnerships, setting priorities, enabling high-quality execution, and fostering team growth.

What Will You Do?

• Build partner-specific annual marketing plans that align business objectives, client needs, and brand strategy.
• Translate partner and RBC goals into clear marketing priorities, KPIs, and campaign roadmaps.
• Lead the design and execution of integrated campaigns (digital, in‑store, events, media) that drive measurable outcomes.
• Act as the marketing lead with key partners, managing relationships, presenting plans, and ensuring joint accountability.
• Provide leadership to a team dedicated to the same partnerships by setting direction, prioritizing work, and ensuring high‑quality execution.
• Monitor KPIs (acquisition, engagement, spend, retention, redemption, etc.), optimize plans, and deliver results against targets.
• Work cross‑functionally with internal teams (brand, digital, product analytics, finance) and external agencies to deliver seamless execution.
• Identify new opportunities to deepen partnerships, test new marketing channels, and evolve the joint value proposition.

What Do You Need to Succeed?

• Proven experience in annual planning, strategic alignment, and marketing roadmap development.
• Strong background in campaign development across digital, in‑store, events, and media channels.
• Experience managing key partner relationships and leading joint accountability initiatives.
• Leadership skills to guide a team, set direction, prioritize work, and ensure high‑quality execution.
• Analytical ability to monitor KPIs, optimize performance, and deliver on targets.
• Collaborative mindset to work cross‑functionally and with external agencies.
• Innovative thinking to uncover new partnership opportunities and advance joint value propositions.

Nice to Have

• Bilingual in English and French with fluency in both spoken and written communication.
• Experience working in the Quebec market and understanding of Quebec consumer dynamics.
• Background in financial services or consumer loyalty marketing.
• Experience in digital‑first campaign design, paid media, and performance marketing.
• Familiarity with loyalty program operations (offers, redemption, points conversion).

We offer a dynamic, collaborative, and innovative team environment with opportunities to shape the future of merchant marketing strategy within our Cards & Loyalty portfolio. This role is a salaried full‑time position based in Toronto, Canada.