Senior Manager - Marketing Transformation

Location: Toronto

Other locations: Anywhere in Country

Requisition ID: 1716326

The opportunity

We are looking for a visionary and loyalty leader who blends business development acumen with marketing expertise to drive growth and transformation. As a Senior Manager in Marketing Transformation & Loyalty, you will drive strategic growth and lead teams delivering transformative marketing and loyalty solutions for clients. The role requires deep experience in marketing innovation, AI optimization, Martech, customer strategy, segmentation, brand management, communications, loyalty, customer engagement, and partnerships. You will collaborate with global consulting, studio, and marketing leadership to deliver impact across industries such as Financial Services and Retail.

Your key responsibilities

• Build and maintain strong client relationships, acting as a trusted advisor on marketing and loyalty innovation and transformation programs.
• Lead marketing business development and solution design.
• Drive thought leadership, industry presence, and growth for EY and Studio+ in Canada.
• Lead engagements with cross‑functional teams to deliver exceptional client experiences and strategic initiatives from inception to delivery, ensuring quality, timeliness, and stakeholder satisfaction.
• Oversee marketing and loyalty expertise and cross‑functional team delivery of client solutions, including relationships with key industry alliances and partners.
• Work closely with Customer Technology, Data, AI, and Alliances teams to develop and implement marketing and loyalty tools, alliances, and process improvement strategies that scale growth and impact while aligning with regulatory requirements.
• Mentor and develop managers and consultants, fostering a culture of innovation and continuous improvement.
• Monitor and report on key performance indicators for service excellence, using data‑driven insights to optimise outcomes.
• Apply AI in the flow of work with strong professional judgment—integrating AI into day‑to‑day delivery while validating outputs, challenging assumptions, and maintaining accountability for quality.
• Lead responsible and risk‑aware use of AI—demonstrate sound judgment on data use, confidentiality, and ethical considerations, and model good practice for teams.
• Drive structured and creative problem‑solving using AI—use AI to accelerate analysis, scenario generation, and insight development while linking to business outcomes.
• Build repeatable ways of working with AI—develop and share prompts, approaches, and tool usage that improve team productivity and consistency.

Skills and attributes for success

• Strong background in marketing and loyalty across customer strategy, experience, Martech, brand development, data and analytics, performance management, communications, and partnerships.
• Leadership experience in Retail, Payments, or Financial Services with B2C and B2B focus.
• Proven experience managing large‑scale transformation projects, AI and digital innovation, and omni‑channel strategies, with strong stakeholder management and communication skills.
• Passion for collaboration, teaming, and partnership, coupled with innovation in marketing.
• Advanced analytical skills, interpreting complex data and driving actionable insights.
• Familiarity with Gen AI, GEO, AEO, and Agentic Commerce, and deep experience with digital transformation and CRM tools.

Ideally, you’ll also

• Have 15+ years of experience in marketing and/or loyalty leadership within a large‑scale organization or agency across consulting, financial services, retail, CPG, high‑tech, travel, telecommunications, or loyalty sectors.
• Hold a Master’s degree in business administration, marketing, or a related field.
• Have experience managing multi‑disciplinary teams and complex client engagements.
• Be familiar with sector regulatory frameworks and compliance.

What we offer

The EY benefits package supports your physical, emotional, financial, and social wellbeing. It includes comprehensive medical, dental, and prescription drug coverage, mental health benefits, an Employee Assistance Program, group savings plans, generous paid time off—including personal days, vacation days, and firm‑wide holidays—and access to EY learning programs. Internally, career development and advancement opportunities allow you to grow within the firm, and volunteering through EY Ripples gives you a chance to make a positive community impact.