Senior Marketing Campaign Analyst

Join TD as a Senior Marketing Campaign Analyst in Toronto, focusing on innovative digital customer engagement strategies. Leverage your skills in Salesforce Marketing Cloud to optimize 1:1 communications. In this pivotal role, you'll be responsible for designing and executing marketing campaigns that drive business results within the Real Estate Secured Lending portfolio. You will work alongside cross-functional teams to ensure campaigns align with marketing objectives, utilizing your analytical skills to improve performance continuously. Your expertise in data management will be key to achieving results. Key Responsibilities:

• Design and implement targeted Salesforce Marketing Cloud campaigns
• Measure and analyze campaign effectiveness and optimize accordingly
• Manage audience data and segment effectively using marketing tools
• Collaborate with teams to deliver high-quality marketing initiatives
• Develop modular campaign templates in line with best practices

Requirements:

• 4+ years of experience in marketing or consulting
• 2+ years of Salesforce Marketing Cloud experience
• Proficient in data analysis using Python and SQL
• Understanding of direct marketing principles
• Proven track record in handling various campaigns simultaneously

Drive customer engagement and utilize your analytical strengths to significantly impact TD's marketing delivery efforts. #J-18808-Ljbffr