Head of Marketing, Canada - Hybrid
Citation Canada
Take the lead on innovative marketing strategies for Citation Canada while embracing hybrid flexibility. Drive revenue through high-quality demand generation and brand growth initiatives. In this key role, you will be responsible for the comprehensive marketing strategy tailored to the Canadian business. Leveraging your experience in a sales-led environment, you will manage the marketing budget while driving a team towards effective pipeline execution. Your strong analytical skills will support optimization and accountability in campaign performance. Key Responsibilities:
- Lead Canadian marketing strategy with clear revenue objectives
- Develop and lead a high-performing marketing team
- Optimize demand generation efforts and pipeline contributions
- Provide actionable insights through data-driven reporting
- Oversee marketing operations effectively using HubSpot
- Proven experience in leading marketing programs and demand initiatives
- Strong foundation in understanding funnel metrics and analytics
- Extensive use of HubSpot for marketing operations
- Creative and adaptable with a focus on continuous improvement
- Ability to thrive in a hybrid, globally integrated setting
Vacancy posted 7 days ago
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