Regional Business Development Representative

Job Summary

Reporting directly to the Vice President, Sales & Commercial Development of Infinity Métis Corp. (IMC), the  Regional Business Development Representative is responsible for driving regional business growth, client acquisition, sales development, account management, and relationship-building activities primarily for Lynco Energy Services while also contributing to lead generation and market support initiatives for Wood Buffalo Media Group (WBMG). The position is expected to actively pursue new business opportunities, expand existing customer relationships, and support revenue growth objectives across both business divisions.

The incumbent will build and maintain strong relationships with industrial, commercial, and regional clients while identifying and supporting new business opportunities that contribute to long-term growth, increased market presence, and revenue generation across both business divisions. The role is heavily relationship-driven and field-oriented, requiring regular client visits, participation in industry events, conferences, showcases, and networking activities throughout Alberta and Saskatchewan regional markets.

This role will support the promotion and expansion of services offered by Lynco Energy Services and Wood Buffalo Media Group while working collaboratively with internal operational teams, leadership, and external stakeholders to strengthen market visibility and support strategic growth initiatives.

The incumbent will conduct all activities in a manner that supports the mission, vision and values of IMC, as well as adherence to all established Policies and Procedures.

Duties and Responsibilities

Lynco Energy Services Support (Primary Responsibility – 70%)

• Build and maintain strong relationships with industrial and commercial clients through consistent engagement including in-person meetings, telephone calls, and virtual communication.


• Develop and execute territory sales plans focused on Lloydminster, Edmonton, and surrounding regional markets.


• Conduct direct client visits, site meetings, and regional business development activities to support relationship growth and opportunity development.


• Prospect, qualify, and pursue new customers through direct sales activities, networking, referrals, cold outreach, and relationship development.


• Support proposal development, bid submissions, quotations, and customer presentations in collaboration with operations and leadership teams.


• Identify and support new business opportunities, client growth initiatives, and sales activities aligned with Lynco Energy Services strategic priorities.


• Promote Lynco service capabilities while actively identifying upcoming maintenance, turnaround, fabrication, construction, and industrial service opportunities.


• Identify upcoming work opportunities within regional industrial and commercial markets.


• Act as a regional representative and primary point of contact for client communication and relationship management activities.


• Attend conferences, trade shows, industry showcases, networking events, and community functions while promoting Lynco Energy Services and increasing market visibility.


• Maintain a healthy sales pipeline and regularly update forecasts, opportunities, and customer activities within CRM systems.


• Support regional market expansion initiatives by identifying new clients, partnerships, and business development opportunities.


• Coordinate internally with operations, leadership teams, and support departments regarding customer needs, service opportunities, and operational requirements.


• Maintain ongoing communication with clients and stakeholders to identify current and upcoming projects relevant to Lynco Energy Services.


• Contribute to business development planning through sharing market intelligence, customer feedback, and regional opportunity insights.


• Support account development and relationship retention efforts to strengthen long-term customer engagement and revenue growth.

Wood Buffalo Media Group Support (Secondary Responsibility – 30%)

• Identify marketing, branding, sponsorship, and promotional opportunities through existing client relationships and regional engagement activities.


• Introduce, promote, and support the sale of WBMG services and capabilities to prospective regional businesses and industrial clients where appropriate.


• Generate, qualify, and communicate leads and opportunities for the WBMG team.


• Support cross-selling opportunities between Lynco Energy Services clients and WBMG services.


• Assist with business visibility initiatives, events, sponsorship opportunities, regional promotions, and community engagement activities.


• Support market awareness and regional business development initiatives that strengthen WBMG’s visibility and growth opportunities.

General Responsibilities

• Maintain and communicate business development activity updates, sales opportunities, client interactions, and market intelligence to internal stakeholders and leadership.


• Represent IMC, Lynco Energy Services, and WBMG professionally at industry events, networking opportunities, and stakeholder engagements.


• Utilize CRM and internal systems to maintain accurate client records, opportunity tracking, sales activities, and business development reporting.


• Organize and facilitate professional meetings by preparing agendas, documenting action items, and coordinating follow-up activities.


• Develop and maintain positive working relationships with internal business units, operational teams, and external stakeholders.


• Support strategic growth initiatives, regional market expansion activities, and cross-functional business development opportunities across IMC and its subsidiary businesses.


• Travel regularly throughout Alberta and Saskatchewan regional markets to support client engagement, business development, and networking activities.


• Support ad-hoc business development and operational initiatives as required; and,


• Other related duties as assigned.