Marketing Operations Manager

Job Responsibility:

Case IQ helps companies protect their employees, culture, and business through world-class software for uncovering, investigating, and preventing fraud, ethics, harassment, discrimination, and security incidents. We're proud to count a roster of Fortune 500 companies among our customers, which have relied on Case IQ for managing millions of cases over the past 20 years and helping mitigate billions of dollars in financial and brand risk.

We're looking for a highly technical Marketing Operations Manager with deep expertise in Marketo to take ownership of our marketing technology stack and marketing database. This role requires a strong technical background in marketing automation, data orchestration, and system optimization to enhance performance. You will also collaborate closely with sales ops to craft reports, analyze data, and make recommendations to improve performance not only for marketing campaigns but the overall go-to-market function.

In this role (remote-first: US and Canada), you'll report to our VP Marketing and work closely with our marketing and sales teams. Expect a fast-paced, autonomous environment where you'll wear multiple hats, be accountable and recognized for being creative and results-oriented. You will have the opportunity to make a significant impact.

Please note that the anticipated start date for this role is late June.

What You'll Do

• Process Management: Identify, develop, and implement scalable processes, workflows, and automations to help the marketing team more effectively deliver goals and programs
• Goal Setting: Develop measurement plans which contain benchmarks and goals for every marketing program as well as an agenda for testing and experimentation to improve marketing execution and performance
• Campaign Management and Execution: Collaborate with marketing colleagues to assist in managing integrated campaigns from start to finish; implement campaign tactics and components as needed to deliver against plans
• Data Management: Maintain the health of our marketing database and ensure data is synced seamlessly in Salesforce and Marketo for accurate and up-to-date attribution, lead management, and reporting
• Segmentation: Manage list segmentation and lead scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects
• Infrastructure: Own, maintain and improve our marketing tech stack; ensure integrations are functioning and that our team is benefiting from full utilization of technology investments
• Email Management: Execute email marketing programs and A/B tests, maintain regulatory compliance, leverage best practices to improve performance, optimize delivery and engagement, and provide reporting
• Digital Ads and Landing Page Execution: Set up digital ads (Paid media, Paid search, Paid social) and landing pages for campaigns with appropriate tracking in place
• Lead Management: Support marketing and sales revenue goals by maintaining our lead/contact management process, including lead lifecycle, lead scoring, and sales alerts
• Performance Measurement and Analysis: Develop marketing KPIs and robust campaign reporting, continuously monitor performance, develop insights, and inform discussions across marketing, sales, and the leadership team

From a time management perspective, anticipate spending ~20% of your time in martech tune-up/optimization, ~20% in data orchestration, ~35% in campaign set-up and deployment (e.g. setting up programs in Marketo and corresponding martech stack), and ~25% in analytics and reporting.

Who We're Looking For (Technical Requirements)

• 5+ years of demonstrated success working in marketing operations or revenue operations. This does NOT include project management or digital marketing.
• This is a highly technical role with a requirement of in depth marketing automations platforms
• 5+ years of hands-on experience with marketing automation platforms, with required expertise in Marketo, Hubspot and Salesforce.
• 5+ years of experience is required with marketing automation platforms, with a requirement of in depth expreience using Marketo, Hubspot and Salesforce.
• A strong understanding of Google Analytics (GA4), Google Tag Manager, Google Ads, WordPress, Qualified (or similar), Unbounce, ZoomInfo, and Rollworks (or similar)
• 3+ years of experience with data analysis and visualization tools (PowerBI, Looker)
• Highly analytical with experience measuring marketing performance including campaign ROI and attribution
• Familiar with GDPR, CCPA, etc. regulations and marketing consent practices
• Experienced in the technical execution of campaign orchestration, lead nurturing, and marketing automations (e.g. forms, workflows)
• Ability to manage and run multiple concurrent projects within established timelines using project management tools such as Monday.com
• Collaborative style and ability to work across different teams and levels within the organization.
• Results-driven with a high sense of urgency and accountability
• Extraordinary attention to detail and problem-solving skills
• Creative problem solver who listens hard, is highly observant, communicative and can organize people and ideas to get things done

Perks and Benefits

• Work remotely within a flexible work environment (our team spans the US and Canada)
• Competitive company-paid benefits plan starting day 1!
• Generous professional development budget
• RRSP/401k matching program and company stock options
• Half-day Fridays in the summer

Selected candidates will be contacted through our BambooHR system (please check your junk mail).

Case IQ is an equal opportunity employer. All qualified applicants are given consideration regardless of race, religion, color, gender, sex, age, sexual orientation, gender identity, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable employment laws. If you have a disability or special need that requires accommodation, please contact us at View email address on ca.edajobs.com.