Social Media Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Social Media Marketing Manager based in Canada. We are seeking an experienced Social Media Marketing Manager to lead social media strategy, content creation, and audience growth for a leading blockchain ecosystem. In this high-impact role, you will shape the brand's digital presence, manage multiple social accounts, and develop engaging content that connects with global Web3 communities. You will transform complex technical concepts, product updates, and campaign narratives into compelling, platform-native stories that drive engagement and adoption. Working closely with leadership and cross-functional teams, you will oversee creative execution, video content, community engagement, and performance optimization. You will also leverage AI-powered tools to streamline workflows, enhance creativity, and scale content production while maintaining brand integrity. This fully remote contract opportunity is ideal for a strategic, data-driven marketer who thrives in fast-moving technology environments and understands the evolving social media landscape. Accountabilities - Social Media Strategy and Channel Management: Develop and execute comprehensive social media strategies, primarily focused on X/Twitter, while managing and growing five or more brand accounts with consistent messaging and strategic alignment. - Growth and Performance Optimization: Establish KPIs and performance benchmarks, monitor audience growth, engagement, and conversions, and identify opportunities to improve channel performance through data-driven decisions. - Content Strategy and Creation: Translate brand positioning, technical developments, product launches, and marketing campaigns into engaging, platform-native content tailored to target audiences and community interests. - Creative and Video Production: Develop and direct high-quality content across multiple formats, including short-form videos, livestreams, and serialized content.

Collaborate with designers, motion specialists, and other creative partners to deliver impactful social experiences. - Editorial Planning: Maintain a strategic editorial calendar that balances consistent daily publishing with major announcements, campaign launches, and timely industry developments. - AI-Powered Workflow Optimization: Use AI tools to accelerate content ideation, research, drafting, production, and publishing. Identify new technologies and implement efficient workflows without compromising quality, authenticity, or brand consistency. - Analytics and Reporting: Own organic social performance tracking, analyze trends and audience behavior, and present clear insights, results, and recommendations to senior leadership on a regular basis. - Cross-Functional Collaboration: Partner with product, partnerships, design, events, and communications teams to coordinate messaging, align campaign execution, and maintain a cohesive brand narrative across channels. - Community Engagement: Monitor social channels for emerging trends, audience sentiment, and engagement opportunities. Respond thoughtfully to conversations and help strengthen community relationships, trust, and brand credibility. - Continuous Improvement: Stay informed about evolving social platforms, emerging formats, creator trends, and AI-powered marketing capabilities, translating relevant developments into actionable recommendations. Requirements - Professional Experience: At least 8 years of experience in social media marketing and content marketing, with demonstrated ownership of both strategy and hands-on execution. - Social Media Expertise: Proven success managing multiple brand accounts, growing audiences, increasing engagement, and delivering measurable business or marketing outcomes. - Web3 and Emerging Technology Knowledge: Experience in blockchain, cryptocurrency, Web3, or other emerging technology sectors.