Senior Marketing Manager

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Senior Marketing Manager based in Canada. As a Senior Marketing Manager, you will lead the development and execution of a global marketing strategy for an innovative technology business transforming how critical infrastructure is inspected, monitored, and managed. Combining artificial intelligence, robotics, advanced sensing, and software, the organization delivers solutions that help protect essential infrastructure worldwide. You will shape the brand's market positioning, translate complex technical innovations into compelling commercial stories, and equip sales teams with the tools they need to drive growth. Working closely with leadership, Product, Sales, Customer Success, and external partners, you will identify valuable storytelling opportunities and turn customer successes into impactful marketing assets. This hands-on leadership role offers significant autonomy, ownership of marketing priorities, and the opportunity to build a scalable marketing function. Join a collaborative, remote-first environment where your strategic vision and execution will directly influence global visibility, customer engagement, and business growth. Accountabilities: - Develop and execute a comprehensive global marketing strategy that strengthens brand positioning, supports business growth, and establishes a consistent presence across key markets. - Define and maintain brand standards, messaging frameworks, and communication guidelines across the website, sales presentations, conferences, videos, case studies, and external communications. - Lead product marketing initiatives in collaboration with Product teams, translating complex technology and technical capabilities into clear customer benefits, compelling value propositions, and differentiated market positioning.

- Own product launch messaging, solution briefs, product demonstrations, competitive positioning, and communications for new platform capabilities. - Develop and maintain high-quality sales enablement materials, including pitch decks, customer presentations, brochures, one-pagers, videos, industry-specific collateral, and strategic account resources. - Partner with Sales to understand customer needs, refine commercial messaging, and ensure sales teams have the materials required to win new business and expand existing accounts. - Lead the customer storytelling strategy, identifying opportunities to transform successful deployments into compelling case studies, testimonials, technical articles, interviews, videos, and other marketing content. - Work with internal teams and external content creators to capture customer outcomes, technical achievements, and visual assets during important infrastructure deployments. - Build a thought leadership program focused on infrastructure, artificial intelligence, robotics, asset management, and infrastructure condition assessment, creating a consistent flow of relevant technical and executive content. - Identify and pursue opportunities for media coverage, industry publications, executive interviews, awards, strategic partnerships, and other initiatives that increase brand visibility. - Establish a strategic conference and field marketing plan in collaboration with Sales and the Event & Content Manager, determining where participation, speaking engagements, sponsorships, and exhibitions can generate commercial value. - Oversee the evolution of digital marketing channels, including the corporate website, LinkedIn, newsletters, search engine optimization (SEO), and video content, ensuring consistent and effective communication of the organization's value proposition. - Support customer and partner marketing through product updates, customer communications, executive roundtables, joint case studies, and user events that strengthen relationships and encourage account expansion.