Senior Digital Marketing Specialist

Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values -driven culture, international careers and the chance to shape the future of experience. The opportunity At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries. We are proud of: - The work we do and the innovation we drive - Our values of share, care a nd dare - A workplace culture that fosters creativity, diversity and autonomy - Our borderless, global framework, which enables seamless collaboration The role Please note, we are only accepting applicants from the provinces of Ontario and Québec for this role. For Québec-based candidates, fluency in English is necessary because the position entails collaboration with teams based in the rest of Americas and occasionally in Europe. As a Senior Digital Marketing Specialist, you are passionate about experience innovation and eager to push the boundaries of what’s possible. You bring 6-8+ years of experience leading email marketing, lifecycle marketing, CRM strategy, marketing operations, and digital marketing initiatives, preferably within a B2B or agency environment. Coupled with a growth mindset and a drive to make a lasting impact, you thrive on creating meaningful customer experiences and delivering measurable business results. This role reports directly to the VP of Media and works in close partnership with the Senior Performance Media Manager , Marketing Operations Team , Strategy Leads , Data & Analytics Teams , Creative & Content Teams , and key Client Stakeholders . Success in this position requires strong cross-functional collaboration to align media strategies, optimize campaign performance, leverage data-driven insights, and deliver impactful results for clients.

You will thrive in this role if you are: - A curious problem solver who challenges the status quo - A collaborator who values teamwork and knowledge-sharing - Excited by the intersection of technology, creativity and data - Experienced in Agile methodologies and consulting Role responsibilities Email Lifecycle Strategy & Planning - Own the end-to-end email and CRM strategy for B2B clients, including lifecycle mapping, segmentation strategy, lead nurture programs, and customer journey design. - Translate business objectives into full-funnel lifecycle marketing strategies supporting demand generation, pipeline acceleration, retention, and account growth. - Develop audience-led marketing journeys using first-party data, behavioral and firmographic segmentation, lead scoring, and AI-supported personalization. - Build lifecycle roadmaps and strategic recommendations supported by performance insights and business goals. - Partner with performance media teams to align email and CRM touchpoints with paid media, social, content, and integrated marketing campaigns. - Present lifecycle strategies, recommendations, and performance reviews to internal and client stakeholders. CRM & Marketing Automation - Own CRM and marketing automation strategy, governance, platform administration, and best practices across client accounts. - Manage platforms such as Marketo, Salesforce Marketing Cloud, Klaviyo or Eloqua. - Build and optimize automated nurture programs, triggered campaigns, behavioral workflows, and customer journeys. - Oversee segmentation frameworks, lead scoring models, data enrichment processes, and audience targeting strategies. - Partner with marketing operations and data teams to ensure effective integration between CRM platforms, sales systems, and reporting tools.