Director Marketing Strategy at Mastercard
Mastercard
Lead transformative B2B marketing initiatives as Mastercard's Director of Marketing Strategy for Advisors & Transformation. Focus on AI-driven consulting solutions and market engagement. This high-level position involves crafting and implementing marketing strategies for Mastercard’s cutting-edge Advisors & Transformation portfolio. You’ll partner with sales and product teams to ensure alignment and impactful messaging that conveys the value of AI consulting solutions to the market. Key Responsibilities:
- Execute marketing strategy for the full product lifecycle
- Establish clear messaging for AI capabilities
- Direct global go-to-market efforts for key products
- Develop narrative and thought leadership in consulting
- Equip sales teams with effective marketing materials
- Extensive experience in B2B or consulting marketing
- Successful track record in complex product marketing
- Strong understanding of analytics and technology solutions
- Ability to connect marketing to commercial goals
- Bachelor’s degree required; MBA preferred
Vacancy posted 5 days ago
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