Global B2B SaaS Marketing Director

Global B2B SaaS marketing leadership at ApprovalMax requires acquisition strategy, funnel ownership, and commercial decision-making across regions.

As Director of Marketing, you will own marketing across AMER, EMEA, and APAC. You will drive new-customer acquisition, brand development, campaigns, and customer marketing for ApprovalMax. Success depends on building measurable growth through trials, conversion, pipeline, revenue, and efficient CAC.

Key Responsibilities:

• Manage global acquisition strategy across AMER, EMEA, and APAC
• Own funnel performance from demand generation through paid conversion
• Allocate marketing budget toward strongest commercial returns
• Establish forecasting, reporting, experimentation, and acquisition KPI cadence
• Lead a distributed marketing team across regions and time zones

Requirements:

• Proven customer acquisition experience in the US market
• Experience leading distributed remote marketing teams
• Track record marketing low-ACV, high-volume products
• Senior marketing leadership experience in B2B SaaS or technology
• Strong analytical, commercial, people leadership, and campaign expertise

Lead ApprovalMax’s global acquisition engine through data-driven marketing, measurable funnel performance, and accountable team leadership.