Salesforce Lead
Maarut Inc
- Design and implement comprehensive loyalty programs, including multi-tier memberships, earning and redemption rules, point expiration, promotions, and partner programs for complex business requirements.
- Develop and configure robust solutions using Salesforce Loyalty Management Cloud, Marketing Cloud, and Service Cloud to support omni-channel engagement and event-driven architectures for loyalty rewards and redemptions.
- Architect and implement real-time integrations using REST/SOAP APIs and Salesforce Platform Events to connect with external systems such as POS, payment gateways, CRM, and partner portals.
- Build and customize loyalty features using Apex, Lightning Web Components (LWC), Triggers, Flows, and OmniStudio to meet specific business needs and handle high-volume loyalty data.
- Design scalable data models for transactional loyalty data (earning, redemption, balances) and optimize data flows using ETL processes. Create Loyalty Dashboards: Build and customize
- Einstein Analytics/Tableau CRM dashboards to provide insights into key loyalty metrics like active members, redemption rate, and breakage.
- Implement CI/CD pipelines using tools like Gitlab, Bitbucket, Azure DevOps, or Copado, and manage a comprehensive release strategy for parallel loyalty program development.
- Lead automated unit testing, regression testing, and security best practices. Ensure compliance with PII data protection and GDPR/CCPA for financial and data handling.
- Act as a subject matter expert, mentor junior team members, and conduct technical design reviews to resolve escalations and drive critical technical decisions.
- Possess preferred certifications such as Salesforce Loyalty Management Consultant, Platform Developer, Application Architect, or Integration Architect.
Vacancy posted 8 days ago
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