UX Lead, Public Website and CMS Migration (credit unions)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a UX Lead, Public Website and CMS Migration (credit unions) based in Canada.

This is a strategic UX leadership opportunity focused on transforming complex, content-rich public websites for credit unions.
You will lead discovery, experience strategy, information architecture, and CMS migration initiatives from concept through implementation.
The role goes beyond visual redesign, with a strong emphasis on content structure, navigation, member journeys, and reusable digital experiences.
You will help determine which content and functionality should be retained, redesigned, consolidated, or retired.
Working across marketing, technology, business, compliance, and executive stakeholders, you will translate complex requirements into intuitive member experiences.
The role also connects public websites with broader journeys such as account opening, digital banking, product applications, and branch services.
It is ideal for an experienced UX leader who combines strategic thinking, strong facilitation skills, and hands-on website and CMS expertise.

• Lead discovery and experience strategy for complex public website redesign and CMS migration initiatives, ensuring the transformation is not treated as a simple page-for-page migration.
• Assess existing websites across content, information architecture, navigation, templates, functionality, and member journeys, identifying opportunities to retain, improve, consolidate, redesign, or retire experiences.
• Define the target website experience and establish clear UX principles to guide design and migration decisions.
• Facilitate discovery workshops and decision-making sessions with executives, marketing, digital, technology, business, and other stakeholders.
• Lead information architecture, navigation, taxonomy, content hierarchy, and content-structure initiatives.
• Partner with content and digital teams on website audits, content prioritization, migration decisions, content models, and scalable page structures.
• Design intuitive pathways to financial products, services, rates, calculators, educational resources, branch and ATM information, support, and account-opening experiences.
• Incorporate SEO, findability, accessibility, and content-authoring requirements into the overall website experience.
• Map priority member journeys that begin on the public website and continue into account opening, digital banking, or third-party platforms.
• Identify friction, gaps, and inconsistencies across connected digital experiences and recommend improvements.
• Develop personas, journey maps, service blueprints, and other UX artifacts when they support better strategic decisions.
• Translate business objectives into measurable outcomes such as conversion, digital adoption, task completion, accessibility, qualified leads, and member satisfaction.
• Use research, analytics, usability testing, and other evidence to validate UX recommendations.
• Create sitemaps, user flows, wireframes, prototypes, and detailed interaction specifications.
• Define or evolve design systems and reusable CMS component libraries that balance member needs, brand consistency, accessibility, and author flexibility.
• Collaborate closely with technical and front-end teams to ensure proposed experiences are feasible within the selected CMS and maintain design quality throughout implementation.
• Review implemented pages and components, identify experience gaps, and support remediation ahead of launch.
• Present research findings, UX recommendations, and design decisions to senior stakeholders and explain complex design choices in practical business terms.
• Help position the public website as an important component of a broader digital transformation initiative.

Requirements

• 8+ years of professional experience in UX, website design, digital experience, information architecture, or a related discipline.
• Demonstrated experience leading complex, content-rich public website redesigns and/or CMS migration projects.
• Portfolio demonstrating substantial public website work, including information architecture, navigation, content strategy, wireframes, responsive design, and user flows.
• Proven ability to conduct website and content audits and make evidence-based decisions about what should be retained, redesigned, consolidated, or retired.
• Strong understanding of CMS-driven experiences, content models, templates, reusable components, and content-authoring requirements.
• Experience creating or evolving website design systems and reusable component libraries.
• Strong knowledge of responsive design principles and WCAG accessibility requirements.
• Working knowledge of SEO, website analytics, conversion optimization, and usability testing.
• Strong workshop facilitation, presentation, communication, and stakeholder-management skills.
• Ability to operate effectively at both strategic and detailed design levels.
• Comfortable collaborating directly with executives, marketing leaders, digital teams, business stakeholders, compliance teams, and technical delivery teams.
• Experience connecting public website journeys with account opening, digital banking, applications, financial products, or other digital services.
• Must be based in Canada and legally eligible to work in Canada.
• Experience in credit unions, banking, insurance, financial services, or another regulated industry is strongly preferred.
• Experience with financial-services websites involving products, rates, calculators, applications, account opening, or authenticated banking is an advantage.
• Experience migrating websites from OpenText or another enterprise CMS is preferred.
• Familiarity with content governance, migration planning, authoring workflows, and analytics frameworks is beneficial.
• Candidates should have substantial public website, information architecture, content strategy, and CMS migration experience; application or SaaS product-design experience alone is not sufficient.

Benefits

• Contract engagement with compensation of $70–$100 per hour , depending on experience.
• Fully remote opportunity for professionals based in Canada.
• Opportunity to lead a high-impact public website transformation within the financial services and credit union sector.
• Strategic exposure to senior executives, marketing, digital, technology, business, and compliance stakeholders.
• Opportunity to influence information architecture, content strategy, design systems, accessibility, and end-to-end member experiences.
• Hands-on involvement across discovery, strategy, design, CMS migration, implementation, and launch.
• Opportunity to work on complex digital transformation initiatives with measurable business and member-experience outcomes.