Go - To - Market (GTM) Manager
Freelancer.com
Escrow.com is the world’s largest provider of secure online payments. We have safely handled over US$8 Billion in transactions for some of the world's largest marketplaces and platforms, including Shopify, GoDaddy, and eBay.
We are looking for a dynamic and strategic Go-To-Market (GTM) Manager to own the end-to-end strategy and execution of how we bring products, features, and partnerships to market. In this role, you will sit at the intersection of Product, Marketing, Sales, and Customer Success - ensuring that every launch lands smoothly and our global partners activate successfully.
The ideal candidate is a "GTM quarterback" who thrives in cross-functional environments, loves building repeatable launch playbooks, and has the technical fluency to drive adoption for complex Fintech products.
Key Responsibilities
- Launch Ownership: Design and execute go-to-market plans for new product launches, feature rollouts, and platform integrations.
- Asset Creation: Build and maintain comprehensive customer-facing "Go-Live Kits," including co-marketing toolkits, landing page copy, one-pagers, and partner-ready brand assets.
- Cross-functional Collaboration: Act as the central point of contact between Product, Sales, and CS to ensure alignment on messaging, target segments, and launch timelines.
- Sales Enablement: Create and deliver enablement materials (pitch decks, battlecards, and FAQs) to train internal teams on new products and GTM motions.
- Customer Activation: Monitor and optimize "Time-to-Go-Live" metrics, working directly with strategic partners to ensure successful technical and operational onboarding. Drive user adoption within existing ecosystems.
- GTM Performance: Track and report on success metrics, including activation rates and feature adoption, running retrospectives to continuously improve our launch runbooks.
Required Qualifications
- 4+ years of experience in GTM, Product Marketing, Growth, or a similar strategic role.
- Proven ability to lead cross-functional launches for technical products (SaaS, Fintech, or Payments preferred).
- Exceptional written and verbal communication skills, with a talent for distilling complex technical infrastructure into clear value propositions.
- Strong business acumen and the ability to align various departments around a shared launch goal.
- Experience with data-informed decision-making and tracking product-led growth metrics.
- Comfortable working in a fast-paced, high-stakes environment where every day is different.
- Familiarity with APIs, marketplace ecosystems, or platform integrations.
Nice to Have
- Experience in digital payments, escrow, or international compliance-heavy environments.
- Familiarity with partner co-marketing or platform-specific GTM strategies.
- Experience in high-growth startups where you have built playbooks from the ground up.
Success Criteria
- Ownership Mentality: You take full responsibility for the success of a launch, from the high-level strategy to the smallest copy detail.
- Resourceful & Proactive: You identify friction points in the customer journey and build the tools necessary to solve them.
- Clarity-Driven: You ask thoughtful questions to ensure that the product vision is clearly communicated to our global user base.
- Growth Mindset: You treat every launch as an opportunity to learn, iterating on your playbooks to drive higher activation volume.
Benefits
- Fast-track your career: We boast a meritocratic culture, renowned for hiring into senior roles from within and producing many business and product leaders in the FinTech industry.
- Not a cog-in-the-machine: You will join a global FinTech with a culture that allows you to take ownership and see the tangible impact of your work immediately.
- Weekly Town Halls: Direct Q&A sessions with the CEO where you can ask anything.
- Hack-a-thons: Quarterly events where teams create solutions to existing problems and win prizes, filled with games, shows, and food.
- Weekly Team Lunches: Thursday lunches featuring rotating local cuisines.
- Fun Team Building Events: We prioritise a high-energy office culture and meaningful in-person collaboration.
Vacancy posted 1 day ago
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