Digital Growth Marketing Manager

3 days ago Be among the first 25 applicants

Let us welcome you home. Optima Living operates Independent Living, Assisted Living, Supportive Living and Memory Care communities in Alberta and British Columbia. Our communities are among the best places to live in Western Canada.

Our Vision: For every person to feel at home.

This is truly supported by our credo. “Let us welcome you home.” All of us here feel it is an honour to work with our residents and we advocate a resident‑centered approach where the Resident is the focus of all our endeavours.

As a hands‑on Digital Growth Marketing Manager who thrives on execution, loves improving systems, and knows how to drive results, you will be responsible for building, executing and generating inbound leads through key digital channels. You will plan, troubleshoot, and continuously improve how we bring campaigns to life by taking ownership of marketing operations, ensuring the tech, data, and processes behind the campaigns run smoothly. This enhances engagement, attracts new residents, and strengthens the community’s online presence. You will work closely with the Director of Marketing to support the senior living communities across Alberta and BC.

Responsibilities

• Developing Digital Marketing Campaigns – Promote the community’s services, amenities, and care programs by planning, tracking, managing timelines/assets and executing multi‑touch digital campaigns from setup to post‑mortem reporting while holding accountability.
• Managing Digital Platforms – Foster positive digital engagement and respond to reviews with residents, families, and prospective clients to enhance online reputation management.
• Optimizing Website Content and SEO – Improve visibility and accessibility for potential residents by monitoring and analysing campaign performance, channel KPIs, and providing regular insights and recommendations.
• Spearhead Lead Flow Management – Drive lead generation, lead conversion and occupancy by using HubSpot to create workflows, automate nurture streams, retarget site visitors, and ensure leads are properly captured and passed to sales.
• Analyzing Digital Performance Metrics – Refine strategies and improve user experience by managing PPC (Google, Meta), email marketing, website optimisation, and other performance channels.
• Collaborating – Work with internal teams, external agencies, and other marketing team members to align and deliver campaigns on time, creating compelling content that highlights the community’s values and offerings.
• Exploring Emerging Technologies – Improve communication and engagement with residents and families while serving as an internal HubSpot lead and primary user.

Qualifications & Requirements

• Bachelor’s degree in marketing, business, or related field
• 3–5 years of hands‑on experience in digital marketing, ideally in a fast‑moving, mid‑sized team
• Proven ability to manage inbound lead campaigns from end to end, including setup, execution, optimisation, and reporting
• Strong Communication and Project Management skills
• Strong HubSpot user (certifications a plus)
• Strong knowledge of WordPress
• Proficient in Google Ads, Meta Ads Manager, and email marketing
• Comfortable managing multiple campaigns and requests at once
• Highly organised with strong attention to detail
• Collaborative team player with a can‑do attitude
• Data‑literate and proactive in improving performance
• Comfortable working across multiple brands or business units
• Experience in e‑commerce or high‑volume consumer marketing is an asset
• Strong writing or content skills that support campaign performance is an asset
• Experience with website optimisation or conversion rate optimisation (CRO) is an asset
• Experience of working in a mid‑sized, fast‑moving organization is an asset

Conditions of Employment

• Clear Police Information Check

Why Join Optima Living?

• Competitive Compensation – Market‑competitive pay with increases based on service and performance
• Health & Wellness – Employer‑paid coverage for you and your family, including dental, vision, paramedical, travel insurance, and a health spending account
• Career Growth – Advance your career with ongoing training, development, and internal opportunities
• Financial & Life Support – Employer‑matching RRSP, life insurance, and access to our Employee and Family Assistance Program (EFAP)
• Work‑Life Balance – Generous vacation, paid sick time, and extra days off to rest and recharge
• Flexible Work Environment – Enjoy ergonomic workspaces, hybrid options, and flexible hours to support your productivity
• Team Culture & Recognition – Inclusive, team‑oriented culture with social events, employee recognition through our “Shining Stars” program, and opportunities to engage in community and fundraising events which celebrate our mission, vision and values