Senior Marketing & Business Development Executive

About Y Media Group

Y Media Group is Canada's leading Ethnic & Mainstream multi-platform media organization. Established in 2001, Y Media Group has grown into a dynamic multimedia network with a strong presence across Television, Radio, Print, Digital, Social Media, and Live Events.

Our platforms include Channel Y, Radio Y 105.9 FM, Midweek Newspaper, SouthAsianDaily.com, Y Media digital platforms, and a growing portfolio of special programming, sponsorship opportunities, and community events.

While our roots are strongly connected to the Ethnic & Mainstream community, our reach continues to expand across Canada's mainstream and multicultural markets.

Position Summary

Y Media Group is seeking a results-driven and highly motivated Senior Marketing & Business Development Executive to support revenue growth, build strategic partnerships, and promote advertising and sponsorship opportunities across our media platforms.

The successful candidate will be responsible for identifying new business opportunities, developing client relationships, preparing customized marketing proposals, and securing advertising, sponsorship, event, and promotional partnerships.

This role is ideal for a confident and professional individual with strong communication, sales, marketing, and relationship-building skills who can thrive in a fast-paced media environment.

Key Responsibilities

• Identify and develop new business opportunities across Television, Radio, Print, Digital, Social Media, and Live Events.
• Promote Y Media Group's advertising, sponsorship, branded-content, and integrated marketing solutions.
• Generate qualified leads through research, networking, outreach, referrals, industry events, and direct prospecting.
• Schedule and conduct client meetings, presentations, and sales discussions.
• Understand client objectives and develop customized multimedia advertising and sponsorship packages.
• Prepare professional proposals, presentations, media plans, quotations, and client reports.
• Negotiate advertising agreements, sponsorship packages, and long-term partnership opportunities.
• Maintain regular communication with existing clients to strengthen relationships and identify renewal and upselling opportunities.
• Work closely with internal sales, marketing, programming, editorial, production, design, digital, and event teams.
• Coordinate the execution and delivery of advertising campaigns across multiple platforms.
• Track leads, client interactions, proposals, follow-ups, campaign activity, and sales performance.
• Maintain accurate client records and reporting using CRM systems, Google Sheets, and other internal tools.
• Conduct market research to identify industry trends, competitor activity, customer needs, and emerging opportunities.
• Support the development and positioning of new advertising products, sponsorship packages, and promotional initiatives.
• Attend networking events, community programs, trade shows, client activations, and Y Media Group events.
• Achieve assigned sales, revenue, meeting, and business-development targets.
• Provide regular performance updates and revenue forecasts to management.

Qualifications and Experience

• Preferred Bachelor's degree or college diploma in Marketing, Business Administration, Communications, Sales, Media, Public Relations, or a related field.
• Preferred Minimum 3–5 years of experience in marketing, business development, advertising sales, media sales, sponsorship sales, client services, or a related role.
• Demonstrated ability to generate leads, build client relationships, and close business opportunities.
• Strong understanding of advertising platforms, including television, radio, print, digital, social media, and event sponsorship.
• Experience preparing proposals, presentations, media plans, and customized client solutions.
• Strong negotiation, presentation, communication, and relationship-management skills.
• Ability to manage multiple clients, projects, campaigns, and deadlines simultaneously.
• High proficiency in Google Sheets, Google Workspace, Microsoft Office, and presentation software.
• Experience using CRM, analytics, email-marketing, or performance-tracking platforms such as HubSpot, Salesforce, Google Analytics, Canva, or similar tools is an asset.
• Fluency in English, both written and spoken, is required.
• Proficiency in Hindi and Punjabi is preferred.
• Valid driver's license and access to a vehicle are required for client meetings, events, and community outreach.

Key Competencies

• Strong business-development and sales mindset
• Excellent communication and presentation skills
• Professional relationship-building ability
• Strategic and creative thinking
• Strong negotiation and closing skills
• Attention to detail and accuracy
• Goal-oriented and self-motivated
• Strong organizational and time-management skills
• Ability to work independently and collaboratively
• Comfortable working in a fast-paced media environment

Performance Expectations

The Marketing & Business Development Executive will be expected to:

• Sales Target to be met
• Build and maintain a strong pipeline of prospective clients.
• Secure qualified appointments with potential advertising and sponsorship partners.
• Convert leads into revenue-generating partnerships.
• Meet or exceed monthly and annual sales targets.
• Maintain consistent follow-up with clients and prospects.
• Deliver accurate proposals, reports, and campaign documentation.
• Support the growth of Y Media Group's advertising, sponsorship, event, and partnership revenue.

Why Join Y Media Group?

• Work with Canada's leading Ethnic & Mainstream multimedia organization.
• Gain experience across Television, Radio, Print, Digital, Social Media, and Live Events.
• Build relationships with leading brands, agencies, businesses, and community organizations.
• Work in a dynamic, multicultural, and fast-growing environment.
• Access opportunities for professional growth and advancement.
• Contribute to high-profile campaigns, community initiatives, sponsorships, and major events.
• Receive competitive compensation with performance-based earning potential.