Marketing Automation Specialist In Ottawa Montreal
S.i. Systèmes
Be a pivotal part of a public sector client's marketing initiatives as a Marketing Automation Specialist in Ottawa. This hybrid role emphasizes B2B email marketing campaigns using Eloqua in an agile workplace. We're seeking an experienced candidate to drive personalized email marketing to support Canadian businesses.
Your expertise in digital marketing is key, with a focus on building responsive email templates and deploying compliant campaigns. You’ll collaborate with cross-functional teams, enhancing campaign strategies and using data-driven insights for optimized engagement.
Key Responsibilities
- Build and deploy automated email campaigns in Eloqua
- Develop responsive email templates with HTML, CSS, and JavaScript
- Deliver tailored email marketing programs to generate demand
- Recommend improvements for better Nurture & Grow outcomes
- Analyze performance metrics for continuous enhancement
Requirements
- 5+ years in digital marketing, 3+ years in B2B email roles
- Proficiency in HTML/CSS/JavaScript and marketing automation
- Experience developing audience segmentation strategies
- Knowledge of CASL-compliant email operations
- Familiarity with Microsoft Azure DevOps
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