Regional Marketing Manager

Calgary is our highest-growth market for 2026. Our plan calls for 622 for-sale homes sold this year — a +63% step-up from 2025 — across signature communities including Quesnay at Currie, Dean's Landing, Heartland, Greystone, Cobblestone, University District, Livingston, Sage Hill West, Tillotson, Sora, Heartwood, and the Midfield Heights merchant build. We're looking for a Regional Marketing Manager to own the marketing engine behind that number.

THE ROLE

Reporting to the Director of Marketing, the Regional Marketing Manager, Calgary is the hands-on operator behind Rohit Homes' performance in the Calgary metro. You'll take the national strategy and make it real on the ground — in our sales centres, showhomes, campaigns, realtor toolkits, digital channels, and community activations.

This is a commercial marketing role. Your #1 priority is Calgary's sales number. You'll work shoulder-to-shoulder with the Calgary Sales Director — who owns pricing, the sales team, and the sales floor — to keep the pipeline healthy, equip realtors to sell with confidence, and protect Rohit's brand and pricing discipline in every execution.

CORE RESPONSIBILITIES

1. Sales Performance: The #1 Priority

Own the tactical marketing work required to keep Calgary's SSC plan on track, week by week. Your calendar is built around the sales number first.

•   Partner with the Calgary Sales Director in a structured weekly operating rhythm to review pipeline health, absorption, inventory aging by community, and product-mix performance; deploy marketing responses fast.


•   Own the 2026 Calgary marketing plan, budget, and tactical calendar — mapped community-by-community to the SSC plan and the start/closing timing for each project (Heartland, Greystone, Cobblestone, University District, Livingston, Sage Hill West, Tillotson, Sora, Heartwood, and the Midfield Heights merchant build).


•   Manage local creative, media, and production agencies to deliver collateral, advertising, signage, renderings, and digital assets on time, on brand, and on budget.


•   Ensure every sales centre, showhome, hoarding, and community touchpoint in Calgary is fully branded, merchandised, and experientially on-standard — in coordination with the Sales Director who operates them day-to-day.


•   Track campaign and tactic performance weekly; reallocate spend toward what's working and kill what isn't.

2. Realtor Enablement & Sales Support

Equip the realtor partner network in Calgary (Internal Realtor Partners / External Realtor Partners) with the tools, stories, and confidence to sell Rohit homes emotionally — not rationally. The Sales Director owns the realtor relationship; you equip it.

•   Localize the national realtor toolkit (Designer Interiors™ narratives, pricing stories, product one-pagers, lookbooks, Designer Originals messaging for legacy inventory) for Calgary communities and product mix.


•   Deliver regular realtor training content, showhome walk-through materials, and lunch-and-learn sessions — in partnership with the Sales Director who leads realtor-facing delivery.


•   Work with the Sales Director to maintain a feedback loop from realtors into the marketing plan — surfacing objections, winning stories, and competitive intel fast enough to act on them.


•   Contribute to the national Realtor Satisfaction / Advocacy measurement program once the Director of Marketing rolls it out (national target setting by September 1, 2026 per Divisional Business Plan).

3. Designer Interiors™ and Interior Design Partner Rollout (Calgary Execution)

Be the Calgary steward of the Designer Interiors™ program and the our interior design partner partnership rollout during the 2026–2028 transition.

•   Lead Calgary’s Designer Interiors™ narrative — positioning legacy product as Designer Originals and amplifying next-gen interiors curated by our interior design partner as they land.


•   Coordinate photography, videography, virtual tours, and digital merchandising for every new Designer Interior release in Calgary showhomes.


•   Ensure sales centres, showhomes, and marketing assets visibly reflect the brand evolution and our interior design partner's design authority.


•   Feed regional learnings (what resonates, what confuses, what converts) back to the Director of Marketing to refine the national rollout.

4. My Rohit Home App and Direct-to-Consumer (DTC) Contribution

Support the national DTC build by driving Calgary-level adoption of the My Rohit Home App among buyers and realtors, contributing to the divisional milestones of one DTC sale by January 1, 2027 and 30%+ of sales through the channel by 2030.

•   Ensure Calgary inventory, pricing, imagery, and content in the App are always current, accurate, and visually consistent with the brand.


•   Drive App downloads, active users, and in-App engagement through local campaigns, sales centre activations, and realtor enablement.


•   Partner with Enterprise Marketing and the Technology Transformation team to test, refine, and localize DTC flows for the Calgary market.


•   Feed field insight — friction points, objections, realtor concerns — back into product iterations.

5. National Marketing Strategy Contribution

Participate, under the leadership of the Director of Marketing, in shaping and sharpening the national marketing strategy. You are a voice from the field, not a passive recipient.

•   Contribute Calgary market intelligence, buyer insight, and competitive context to national planning, campaign development, and brand reviews.


•   Support cross-regional initiatives (the multi-phase brand campaign, Designer Interiors™ refresh, DTC rollout) with local execution and Calgary-specific adaptation.


•   Champion consistency: ensure Calgary does not drift from national brand, tone, and visual standards, even under commercial pressure.

6. Regional Insight, Reporting & Budget Discipline

•   Manage the Calgary marketing budget with discipline — forecasting, tracking, and reporting spend against SSC outcomes, not activity.


•   Deliver weekly and monthly marketing performance reporting to the Director of Marketing and Calgary Sales Director in commercial terms (demand quality, cost per qualified lead, conversion contribution, incentive reliance).


•   Monitor competitors, resale market dynamics, and Calgary-specific demand signals; translate what you see into recommended actions.

HOW YOU WORK  

Rohit is a Bold company. We expect Rohitians to be unwavering, risk-taking, uncompromising, entrepreneurial, unafraid, and unexpected. For this role specifically, we are looking for someone who is:  

•   Assertive and confident, with a bias to action.


•   Curious and smart — hungry for why sales moved, not just how much.


•   Approachable and honest with realtors, agency partners, and sales teams.


•   Knowledgeable about the product and the buyer — deeply enough to make fast calls without a committee.

WHAT YOU'RE MEASURED ON

Three KPIs. All outcomes, not activity. All mirroring the Director of Marketing’s national priorities through your Calgary seat.

•   Brand-led pricing confidence. Demonstrated improvement in design association and willingness-to-pay signals among Calgary buyers and realtors. Your marketing does the work that discounts shouldn’t have to.


•   Demand quality & conversion efficiency. Qualified lead-to-contract conversion improves versus the 2025 baseline by end of Q4 2026. If the pipeline is full of the wrong buyers, that’s a marketing problem — and yours to fix.


•   Realtor enablement & advocacy. Calgary’s realtor network sells Rohit with conviction. Measured through marketing tool adoption, brand message consistency, and realtor satisfaction as defined in the divisional plan.

WHY ROHIT

•   You'll join a company in the middle of a real brand transformation — not a cosmetic one.


•   You'll work directly with a national Director of Marketing and a senior Sales Director who expect — and reward — ownership.


•   You'll partner with one of Canada's most respected interior designers our interior design partner on a rollout that will define our next decade.


•   You'll help shape a Direct-to-Consumer home-buying experience that doesn't yet exist in Canadian homebuilding.


•   We're Bold: unwavering, entrepreneurial, unafraid, unexpected. If that sounds like you, you'll fit in fast.