Digital Marketing & Social Media Manager

Company Description

The Western Standard is the independent voice of the New West, dedicated to delivering unbiased and high-quality content.

Role Description

The Western Standard is seeking a highly driven and creative Digital Marketing & Social Media Manager to join our team in Calgary. This role is ideal for someone who understands the digital landscape, knows how to grow audiences online, and can build campaigns that convert readers into subscribers and donors.

The ideal candidate is experienced, proactive, and results-oriented. You’ll be responsible for owning our digital presence—from managing social media and email campaigns to coordinating digital fundraising and marketing initiatives.

Responsibilities include

• Managing and growing all social media accounts (X, Facebook, Instagram, LinkedIn)
• Creating and scheduling content, monitoring performance, and optimizing for growth and engagement
• Running and reporting on paid social campaigns to drive traffic, subscriptions, and fundraising
• Writing marketing emails for newsletter promotion, subscription campaigns, and fundraising pushes
• Managing MailerLite email campaigns from concept to send, including list segmentation and performance analysis
• Leading digital campaigns to promote editorial content, subscriber offers, and donation drives
• Implementing SEO strategies in collaboration with editorial and technical staff
• Supporting the planning and promotion of in-person fundraising events
• Brainstorming and executing campaign ideas to drive brand growth, readership, and revenue
• Assist with content management system (CMS) tasks.

You’re a good fit if you

• Are focused on outcomes and constantly look for ways to improve campaign performance
• Have experience with X, Facebook, Instagram, and LinkedIn—both organic and paid
• Are proficient with MailerLite or similar email marketing platforms
• Are a strong writer who can craft copy that converts across multiple channels
• Are organized, independent, and comfortable working in a fast-paced news environment
• Are familiar with the Western Standard brand and understand what we bring to the broader Canadian media landscape
• Support the mission of building an independent Western Canadian media outlet

This is a full-time, in-office position based in Calgary.

If you’re ready to help lead the digital growth of one of Western Canada’s fastest-growing media outlets, we’d like to hear from you.

Please apply with a resume and cover letter. Only applications with resumes and cover letters will be reviewed. Applications can be sent to ***email_hidden***.