Experiential Marketing Manager

Job Responsibility:

The Experiential Marketing Manager is responsible for the planning, execution, and management of Alberta Ballet's live brand activations, public engagement events, and experiential marketing initiatives. Working closely with the Brand Marketing Manager, and Artistic Team, this role ensures that Alberta Ballet has a dynamic and interactive presence at in theatre, festivals, parades, community events, and high-profile public spaces.

From interactive installations to public performances and fundraising activations, the Experiential Marketing Manager transforms strategic marketing plans into compelling live experiences that captivate and inspire audiences. This role blends creativity with logistics, ensuring seamless execution of all experiential marketing and engagement efforts.

Key Responsibilities

Event Planning & Activation Management

• Plan and execute engaging public activations, including Alberta Ballet's participation in festivals, parades, pop-up performances, community events, and in theatre.
• Oversee logistics, vendor coordination, permits, budgets, and staffing for experiential marketing events.
• Develop and manage immersive brand installations, ensuring they align with Alberta Ballet's marketing strategy and artistic vision.
• Coordinate Alberta Ballet's presence at cultural events, working with community partners to maximize exposure and participation.
• Design and implement on-site interactive experiences that encourage public engagement and brand awareness.

Brand & Audience Engagement

• Work closely with the Marketing team to bring the Alberta Ballet brand to life through innovative public activations.
• Ensure all experiential initiatives align with Alberta Ballet's brand identity, core messaging, and audience development goals.
• Develop strategies to increase audience participation, capturing data to enhance future engagement efforts.
• Facilitate social media-friendly experiences, encouraging audience-generated content and maximizing digital reach.

Collaboration & Partnership Development

• Work with the Development Team to incorporate fundraising elements into experiential activations.
• Build relationships with event organizers, sponsors, vendors, and community organizations to enhance Alberta Ballet's public presence.
• Collaborate with internal teams to identify opportunities for cross-promotion and integrated marketing efforts.
• Support the Marketing and Sales Teams by incorporating experiential strategies that drive ticket sales and donor engagement.

Measurement & Optimization

• Track audience participation, engagement metrics, and ROI for each experiential activation.
• Provide post-event analysis and recommendations for future improvements and strategic refinements.
• Stay up-to-date on emerging trends in experiential marketing, ensuring Alberta Ballet remains at the forefront of audience engagement.

• 3+ years of experience in experiential marketing including, event planning and public engagement activities, preferably within the arts, entertainment, or cultural sector.
• Proven experience in executing large-scale activations, pop-ups, and interactive installations.
• Strong project management skills with the ability to oversee multiple activations simultaneously.
• Excellent collaboration skills, with experience working alongside marketing, creative, and sponsorship teams.
• Ability to manage budgets, timelines, and stakeholder relationships effectively.
• Strong understanding of audience engagement strategies and public relations in event settings.
• Creative problem-solving skills with the ability to adapt and pivot in fast-paced event environments.
• Comfortable working evenings and weekends as required for public activations.

Performance Metrics

Success in this role will be measured by:

• Audience reach and engagement levels at experiential activations.
• Brand impact and visibility across live events.
• Integration of fundraising and marketing initiatives into experiential activations.
• Efficiency and execution quality of event planning and on-site activations.
• ROI on experiential marketing efforts, including ticket sales, lead generation, and donor interest.

Alberta Ballet's vision is to ignite creativity, inspire excellence and foster a lifelong love for dance through innovative performances, rigorous training and inclusive education, enriching the cultural fabric of our community and beyond.

Alberta Ballet's Corporate team provides support to both Alberta Ballet's School, Community Programs and Company Performances.

Alberta Ballet is committed to an inclusive workplace culture. This includes valuing diversity in our workforce, providing a safe work environment and fostering a culture of belonging. We believe a workplace with equal opportunity employment fosters creativity and strengthens connections to the communities we serve.