Marketing Manager, Insurance and Partnerships

Join our team as a Manager, Insurance and Partnerships! In this role, you’ll execute and optimize our insurance and other partner programs to increase the number of patient exams, drive product revenue, enhance the patient experience, strengthen our brand awareness and develop innovative ways to Enhance Lives and Improve Access to Eye Care.

This position is based at our Home Office in Calgary.

What You’ll Do  

Insurance Program Operations & Management  

• Manage day-to-day operations of existing insurance and affinity partnerships, coordinating with insurance providers and partner payers on marketing programs to ensure smooth program success


• Monitor program and affinity partner performance, metrics, and service levels to uphold partnership agreements and patient satisfaction standards and lead periodic engagement campaigns to sustain participation


• Manage setup and communication roll-out for new affinity and insurance partners across internal teams, ensuring successful integration with FYihealth group systems and procedures, and collaborating with Business Intelligence on KPIs and reporting to support business and partner needs


• Maintain and improve operational processes to streamline operations and enhance efficiency, including internal and external onboarding checklists, rep launch and post-launch steps, and regular program clean-up routines


• Resolve operational issues between clinics and insurance partners, while proactively identify opportunities to improve program performance and Patient experience


• Develop partnership roadmaps to ensure future evolution of insurance programs that deliver on patient health outcomes and improved access to eye care services


• Evaluate and execute new affinity partnership opportunities assessing fit and revenue potential 

Marketing Support & Campaign Execution  

• Develop and execute innovative, targeted marketing programs, communications, and campaigns for insurance partnerships in collaboration with marketing teams to increase program awareness and patient participation across partner networks


• Create educational content about eye health benefits and insurance coverage options


• Coordinate marketing activities across multiple channels including digital platforms, partner portals, and in-clinic materials


• Track marketing campaign performance and optimize messaging based on engagement and conversion metrics


• Coordinate wellness events, develop creative ideas to capitalize on these opportunities. Coordinate conference participation, including registration for new an existing opportunities, booth materials, and attendee engagement


• Create marketing materials, including newsletter articles and campaign recommendations new or aligned to the existing marketing calendar, informed by part results, and develop plan sponsor communication kits including emails, posters, intranet posts, and events


• Present brand calendars and initiatives to external marketing teams to gain buy-in


• Identify opportunities to expand the reach of insurance marketing initiatives

Partnership Account Management  

• Maintain strong relationships with existing insurance and affinity partners through regular communication and support


• Conduct quarterly business reviews with partners to assess program performance and identify improvement opportunities


• Collaborate with partners on patient communication strategies and benefit utilization initiatives


• Support contract renewals and partnership agreements in coordination with business development and senior leadership teams


• Prepare and deliver monthly insurance marketing recaps to internal and external stakeholders 

Data Analysis & Reporting  

• Analyze program data to identify trends, opportunities, and areas for operational improvement


• Prepare regular reports on partnership performance, patient utilization, and program ROI for senior leadership


• Leverage data to target and drive regular eye exams and patient connections 

Cross-Functional Collaboration  

• Coordinate with clinic operations teams to ensure consistent partnership program delivery across all locations; focus on staff on-boarding and ongoing training programs to support our affinity programs


• Work with IT teams to ensure digital integration between internal and partner systems


• Support training initiatives for clinic staff on partnership programs and procedures


• Participate in cross-functional projects related to patient experience and operational excellence


• Ensure all programs comply with internal, regulatory and industry standards; as well as contractual preferential elements


• Perform other duties as assigned to support the team and organizational goals 

What You Bring  

• Bachelor’s degree in Business or Marketing


• 5+ years’ experience in marketing, business development or program management functions, experience in Health Insurance considered an asset


• Expertise in partnership management, customer acquisitions and program execution – with a focus on insurance partners


• Ability to create and deliver competitive, high-value solutions to our partners


• Strong background in complex partner marketing programs


• Experience in leading change management and implementing process improvements


• Advanced knowledge and proficiency of Microsoft Office products, especially MS Excel


• Ability to support and execute Insurance and Affinity programs, with experience securing and maintaining high-value strategic partnerships


• Professionalism, technical proficiency, and strong organizational skills, with the ability to think independently and build positive, collaborative relationships


• Strong understanding of pricing, offer development, financial modeling, and KPI analysis, with the ability to set and achieve goals aligned with business objectives


• Outstanding communication skills with the ability to provide guidance and instruction at all levels of the organization, adapt messaging and communication style to the audience, and explain complex concepts clearly, tactfully, and effectively


• Ability to leverage analytics to optimize programs, measure performance, and drive business growth


• Strong professional presence with the ability to engage cross-functional teams, positively influence others, and build collaborative relationships


• Demonstrated strong interpersonal skills; providing feedback, supporting teammates, fostering an inclusive and positive work environment


• Ability to multi-task and thrive in a fast-paced environment


• A collaborative, adaptable, and proactive team player with a growth mindset, able to manage changing priorities effectively


• Bilingualism English/French is considered an asset 

How You'll Benefit  

• A comprehensive total rewards package, including two free pairs of glasses and lenses per year


• A coaching culture that fosters ongoing growth and development opportunities


• A people-first culture, (but dogs are also welcome) 


• An organization that gives back locally and nationally, and supports you in doing so as well 

Why You Should Join Us  

FYihealth group is Canada's leading diversified healthcare organization comprised of FYidoctors, Visique, BonLook, and solis optics. Doctor-led, professionally managed, and patient-focused, the organization concentrates on delivering outstanding eye care with patient-centric products and services. Our purpose is to enhance the lives of our patients. We are Canada’s fastest-growing eye care provider with our Canadian-owned ophthalmic lens manufacturing facility and distribution center.

At FYihealth group, our core values are Diversity, Equity, Inclusion and Opportunity. We are proud to be an equal opportunity employer and are happy to provide accommodations, should they be required, at any point in the application process. If you require an accommodation, please let your recruiter know. All accommodation information will be kept confidential and used to ensure an accessible candidate experience and team member experience.

#LI-SP1