Director, Planning

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

We are a marketing agency that is pioneering the future of how brands and people will interact in the post-media world.

You will lead a team of strategists and analysts across a number of clients. You will work closely with the Marketing Science Director to manage resources, implement process improvements and provide mentorship within a tight knit account team consisting of analysts and strategists. Through data-driven insights, you will shape the strategic direction of a client’s marketing strategy.

The successful candidate is highly detail oriented, analytical, innovative with strong technical aptitude, a strong manager, and thrives in a successful, fast-paced environment.

Areas of Responsibility

• Anticipating client’s needs and proactively developing solutions to address them
• Actively participate and help to lead the integrated media planning.
• Setting Budgets, KPIs and measurement framework
• Generating and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques
• Recommending and implementing learning objectives that will aid in the consumer insight gathering and strategic process
• Identifying opportunities to continuously improve processes
• Successfully leading, recruiting, retaining and managing teams

Requirements

• 10+ years of agency experience, with 5+ years proven experience on an acquisition business(s)
• A passion for digital marketing, research and analytics
• Excellent communication and presentation skills
• Ability to work well with others and work in cross functional teams
• Ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing
• Strong decision-making, organizational, planning and problem-solving skills with proven ability to identify and prioritize critical issues
• Comprehensive knowledge of ad technologies (how they work, and how to troubleshoot)
• Ability to set individual goals for analysts and measuring individual success / performance
• Direct Response /CRM experience
• Superior analytical skills with unwavering attention to detail
• Strong written and verbal communication skills

Desired Technical Skills

• Extensive experience in ad-serving and web analytics tools (Google DFA, Atlas, Google Analytics, Omniture, etc.)
• Experience / familiarity with concepts of database design and SQL
• Proficiency with Microsoft Excel and PowerPoint
• Experience with Tableau and Alteryx

Qualities

• Forward Thinking – a desire to challenge yourself, strategy teams and our clients to think beyond today’s solutions
• Creativity – an ability to think and solve problems in non-linear ways, and an ability to craft compelling stories
• Curiosity – a natural and persistent inclination to explore, discover, and learn, and a general fascination with analytics
• Agility – the nimbleness to react to market changes and high value opportunities
• Persistence – the drive to go beyond asking “what?” to ask “why?”; a commitment to digging beneath the surfaces and interrogating information versus accepting it at face value
• Resourcefulness – an ability to look beyond the usual sources and insight opportunities to find a solution when time and dollars are limited
• Confidence – a willingness to share opinions and present recommendations with conviction
• Collaboration – a desire to create a collaborative working environment where the notion of team comes before labels

Diversity & Inclusion

Hearts & Science Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services and within our employment practices and relationships with all stakeholders.

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. Salary expectations : 95k-105k

Benefits

• Many hours of training every year and an internal mentoring program
• 100% employer-paid insurance (except long-term disability) effective from day 1 (includes dental, health and vision care, travel insurance, flex credits for your well-being, and more!)
• 5 paid 4-day long weekends during the year
• Offices closed during the holiday season
• Indefinite health leave for your physical and psychological health