Account Director-Events

Description

Participate in recruiting and retaining a portfolio of strong revenue-generating clients for Acosta Marketing Group. Serve as primary contact for coordination of strategic development, creative development, and media plans and tactical execution (may include merchandising and other retail objectives) for client’s brand(s) as they relate to consumer marketing efforts. Serve assigned retailers with creative initiatives, execution elements and coordinate timelines and logistics of all proposed, pending and confirmed projects. Serve as the primary point of contact to selected AMG clients and the secondary contact (behind CSD) for certain clients. Facilitate and approve the communication, presentation and creation of promotional campaigns that meet client’s sales and marketing objectives. Support corporate platform initiatives. Interact with clients and retailers to activate profitable platform events. Serve as the marketing expert and integrate with sales team to help deliver sales volume number by leveraging ownable marketing platforms.

Responsibilities

1. Pro-actively seek opportunities for AMG through the selling of services to prospective clients.
2. Build relationships with all marketing functions and appropriate sales and headquarters functions of clients. This includes visits to client headquarters and participation in marketing planning meetings (when applicable).
3. Be responsible for necessary research and direct team to gather information relevant to potential and existing clients (based on initial meetings) and act as a liaison between the Acosta and AMG by discussing the intended accomplishments of the project.
4. Communicate all estimated costs associated with project to client.
5. Update projects and campaigns on official AMG Scorecard. Submit Scorecard monthly.
6. Log time on billable hourly projects on Workamajig.
7. Assure that all legal regulations (if applicable) are followed through proper communication with legal counsel.
8. Participate in brainstorming sessions by contributing/generating ideas/concepts to meet client’s objectives.
9. With Client Service Director, prepare responsibility lists and status reports for each project.
10. Supervise the development, design and production of the promotional materials.
11. Confirm all elements of promotion are being executed at all levels.
12. When applicable manage vendors: i.e. creative personnel, printers, sampling companies, premium suppliers, etc.
13. Communicate project recaps to all team members and clients.
14. Communicate/recommend solutions to consumer marketing issues to Team Leader, Divisional EVP, General Managers, and National Director of Marketing & Senior Management of Client.
15. Build AMG corporate events with specific retailers and manufacturers.
16. When needed, secure consumer research (such as Spectra) and category analysis (Asset Knowledge Suite) to support or validate marketing plans. Coordinate analysis through the Director of Category Management and/or Sr. Category Development Managers. This may include analysis of spending versus incremental sales volume, client Scorecards, category, brand and account information, syndicated data reports.
17. Recommend most effective media and retail execution strategy and tactics.
18. Uphold and promote core AMG values: Teamwork, Creativity, Trustworthiness, Integrity. May travel up to 25% of time.

Qualifications

• Bachelor’s degree in advertising, marketing, or related field.

• 3 years of Sr. Events Producer or Sr. Events Management.
• Research/analysis experience a plus.
• Eight years agency experience in retail or consumer packaged goods preferred.

• Self-motivated; self starter; strong leadership and management ability
• Strong presentation skills, speaking ability and interpersonal skills.
• Thorough understanding of core advertising and marketing functions: creative developments, brand management, media buying, post promotional analysis, financial ramifications.
• Broker, Manufacturer, Advertising Agency, and Promotional Agency understanding of roles and functions.
• Be able to prioritize multiple demands (retailer, manufacturer, Acosta) simultaneously and influence associates for results.
• Proven analytical ability with strong attention to detail.
• Assertive, creative, team player and proven sense of urgency.
• Proficiency with computers including in-depth knowledge of Microsoft suite of products, especially PowerPoint, Excel, Word, and a working knowledge of Adobe Acrobat, scanning, Photo Shop, etc.
• Prefer having experience working with programs at retail

About Us

Acosta, and its subsidiaries, is an Equal Opportunity Employer.