Marketing Specialist / Manager

Are you driven   by innovation in renewable energy and excited to make a real impact in a rapidly growing industry? Join   Penfolds Roofing & Solar — a leader in roofing and solar installations — as we expand our Marketing team   to support increasing demand and evolving project complexity. We’re looking for a knowledgeable, motivated

Professional as a Marketing Specialist / Manager to help shape   the future of sustainable energy solutions.

At Penfolds, we value quality workmanship, safety, and fostering a supportive work environment.  We provide a great place to work, competitive benefits, and RRSP – you bring the expertise, commitment, and energy.

Key Responsibilities:

• Strategic Leadership : Lead the Marketing Department, manage the marketing budget, and ensure alignment with company goals. Manage one direct report(Content Creator) to ensure brand alignment and high-quality execution.


• Agency & Vendor Relations: Act as the primary point of contact and collaborate closely with external agencies and third-party vendors to execute digital and traditional campaigns efficiently.


• Multi-Channel Growth: Develop and implement robust growth strategies across SEM, SEO, and paid/organic social media to drive customer acquisition and increase conversions.


• Content Strategy & Optimization: Plan and oversee the content strategy for our website, email newsletters, and social media channels. Oversee the creation of optimized content, ensuring SEO best practices and using data for continuous improvement.


• Website Management: Oversee the maintenance, visual appeal, and performance of the company website, monitoring metrics and implementing user engagement improvements.


• Lifecycle & Email Marketing: Plan, segment, and execute targeted email marketing and automation campaigns, tracking performance to maximize ROI.


• Traditional & Print Marketing: Coordinate non-digital projects, overseeing the design, production, and installation of physical collateral (sample boards, brochures, flyers, banners, and posters).


• Events & Outreach: Plan and coordinate company presence at trade shows, marketing events, and community outreach activities.


• Sales Alignment: Collaborate closely with Sales and Customer Service teams to provide comprehensive marketing toolkits and ensure cohesive brand messaging.


• Proficient in utilizing AI marketing tools (e.g., Gemini, Claude, Jasper, Midjourney) to streamline content creation, SEO optimization, and workflow efficiency.

What you bring:

• Experience: 3-5+ years of experience in marketing management, with a proven track record of managing multi-channel campaigns (experience in home services, construction, or solar is a major plus).


• Leadership Skills: Experience managing direct reports and successfully leading external agencies/vendors.


• Digital & Automation Savvy: Strong understanding of SEO, SEM (Google Ads), social media analytics, and marketing automation/email platforms—specifically Ortto, HubSpot, or similar tools.


• Analytical Mindset: Data-driven professional capable of analyzing metrics, measuring campaign ROI, and optimizing marketing budgets.


• Project Management: Manage physical collateral production, event planning, and digital strategy simultaneously. 


• Communication: Exceptional written and verbal communication skills; ability to collaborate smoothly across departments.

What do we offer:

• Competitive Pay: $70,000-$85,000 based on experience.


• Training and Growth Opportunities: Learn and grow with us.


• Supportive Work Environment: Join a diverse, collaborative, and inclusive team committed to building a sustainable future.


• Company Perks: Regular team events and recognition for your contributions.


• RRSPs


• Extended Health and Dental Benefits

This role offers a unique opportunity to contribute directly to the company's growth and long-term success. If you are a visionary Marketing Specialist / Manager with a passion for driving business performance, we’d love to hear from you.

Penfolds is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

**Please note that communications will be via phone or will be sent through the BambooHR software. Please ensure you check your spam folder for emails from Penfolds Roofing & Solar.**