Performance Marketing Specialist

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift. 

New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.

Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations.

Job Summary:

The Performance Marketing Specialist will support our in-house performance marketing team, who executes digital marketing efforts across the North American, EMEA, APAC & LATAM regions. This is a hands-on performance marketing role where the candidate will be expected to be in platform executing and optimizing campaigns daily.  

As a member of the performance marketing team, the successful candidate will be expected to help execute and optimize our various campaigns across the year, while providing recommendations to the channel strategists where applicable.  

The successful candidate will also have the opportunity to develop their knowledge outside of paid media by supporting the performance marketing team in ABM & SEO efforts.  

The successful candidate will report to each of the channel strategists and the Manager, Performance Marketing.  

How Will I Make an Impact?

• Support in the creation and management of new LinkedIn Ad campaigns for the B2B market (with support and guidance from the Paid Social Manager) 


• Support in the execution & optimization Paid Search (Google Ads) campaigns for the North American & International markets (with support and guidance from the Paid Media Manager) 


• Support in the execution of ABM marketing display campaigns  


• Creation of landing pages for performance marketing campaigns (with support & training from web experience team) 


• Partner with creative team & external freelancers to develop assets for performance marketing campaigns  


• Support in the management of external agency and/or channel partners  


• Report success metrics and provide insights & recommendations on paid search & paid social performance  


• Assist with project and resource planning where required  


• Work with web, SEO & content team to feedback keyword insights & findings  

What you’ll bring to the role:

• Knowledge of Digital Marketing tactics & channels  


• Knowledge of Paid Search and/or Paid Social channels (Google Ads & LinkedIn Ads) 


• Experience working in SaaS and/or B2B verticals is preferred  


• Experience with tracking technologies including Google Tag Manager & Google Analytics is preferred but not required  


• Ability to create positive external relationships and internal cross-functional stakeholders  


• Strong organization and project management skills  


• Proven team player who is both flexible and adaptable  


• Ability to handle multiple projects simultaneously and work effectively in a fast-paced, deadline-driven environment with rapidly changing priorities  


• Strong analytical and research skills  


• Attention to detail