Marketing Specialist

North West Rubber is looking for a Marketing Specialist to join our growing Marketing team and support 
the success of our three business divisions. 

Founded in 1968, North West Rubber is a global leader in recycled rubber flooring and matting solutions. 
With products sold in more than 50 countries, we serve a diverse range of industries including agriculture, 
equine, beef and dairy, sports and recreation, playgrounds, industrial, truck and trailer, home fitness, and 
commercial flooring. 

Today, North West Rubber is one of the world's largest rubber mat manufacturers, operating six 
manufacturing facilities across Canada (British Columbia, Ontario, and Quebec), the United States (Texas), 
and China. 

Reporting to the Channel Marketing Manager, the Marketing Specialist will play a key role in planning, 
executing, and coordinating marketing initiatives that support product launches, brand growth, customer 
engagement, and lead generation across our business divisions. 

Description:

Trade Show Management - In collaboration with the Marketing and Sales teams, lead the planning and 
execution of trade shows. Responsibilities include exhibitor registration, budgeting, invoice coding and 
tracking, staff planning, show objectives, booth design and displays, product samples, literature, 
promotional items, logistics, lead tracking, and post-show reporting. 

Marketing Budget & Administration - Support the planning and tracking of marketing budgets, process 
invoices and expense coding, monitor spend against budgets, and assist with monthly reporting. 

Social Media & Email Marketing - Own the social media content calendar and execution across multiple 
brands and platforms. Plan, create, publish, and optimize content while tracking performance and 
analytics. Support the development and execution of email marketing campaigns to drive engagement 
and business objectives. 

Campaign Development & Optimization - Support the planning, execution, and optimization of integrated 
marketing campaigns, including digital advertising, lead generation initiatives, product launches, and 
promotional activities. 

Sales Enablement & Marketing Collateral - Develop and maintain sales collateral, case studies, customer 
testimonials, point-of-sale displays, and other marketing assets that support sales and customer 
engagement. 

Digital & Website Management - Coordinate with internal teams and external agencies to maintain and 
update website content, support new website initiatives, and ensure digital assets remain current.

Competitive Intelligence & Market Research - Conduct competitive benchmarking, pricing analysis, 
category research, and market insights to support strategic decision-making and product marketing 
initiatives. 

Samples & Marketing Assets - Coordinate product sample concepts, production, inventory, and 
distribution, along with printed literature and other marketing materials for customers, distributors, and 
the sales team. 

Environmental, Social & Governance (ESG) - Support the planning and communication of NWR's ESG 
initiatives through social media, presentations, community partnerships, and other marketing activities. 

Other Reporting & Administrative Support - Provide reporting, project coordination, and administrative 
support to the Marketing team as required. 

Core Skills & Experience 
• 1–3 years of experience in marketing, product marketing, or a related field. 
• Bachelor's degree in Business, Marketing, Communications, or a related discipline. 
• Strong understanding of marketing fundamentals and go-to-market strategies. 
• Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment. 
• Detail-oriented with exceptional planning, follow-through, and execution skills. 
• Strong written, verbal, presentation, and interpersonal communication skills. 
• Ability to collaborate effectively across cross-functional teams and build relationships at all levels of the organization. 
• Passion for marketing, innovation, and creating meaningful brand experiences. 
• Proficient in Microsoft Office Suite, including Outlook, Excel, PowerPoint, and Smartsheet. 
• Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat) is an asset. 
• Experience with Hootsuite, Sprout Social, or other social media management platforms is an asset. 

This is an exciting opportunity for a marketing professional who thrives in a fast-paced environment and 
enjoys managing a diverse mix of digital marketing, trade shows, product launches, social media, and 
sales enablement initiatives. The ideal candidate is highly organized, collaborative, and eager to 
contribute to the growth of multiple business divisions while building broad experience across both 
strategic and executional marketing. 

This position is based in Oakville, Ontario, and follows a hybrid work model requiring a minimum of 3 days 
per week in the office.