Head of Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Marketing based in Canada.

This is a senior marketing leadership opportunity for an experienced strategist ready to shape growth across multiple business lines and markets. You will own the development and execution of an integrated marketing strategy spanning brand, acquisition, retention, and performance. The role combines strategic leadership with hands-on oversight of SEO, PPC, CRM, content, social media, email, digital PR, partnerships, and sponsorships. You will work closely with sales and business development to connect marketing activity directly to commercial outcomes. Success will require a strong command of data, ROI optimization, and customer acquisition alongside the ability to build compelling brands. You will also lead distributed, cross-functional teams and help identify new opportunities for international expansion.

• Develop and execute a unified marketing strategy across B2B and B2C business lines, aligning marketing priorities with broader commercial objectives.
• Lead brand positioning, customer acquisition, retention, and performance marketing initiatives across multiple channels and markets.
• Optimize marketing budgets and channel performance through rigorous measurement, analytics, experimentation, and ROI-focused decision-making.
• Oversee SEO, PPC, paid social, email marketing, CRM, content marketing, digital PR, and marketing automation programs to drive sustainable growth.
• Build and implement lead-generation strategies that strengthen the pipeline and support sales and business development teams.
• Recruit, mentor, and manage cross-functional marketing teams covering areas such as content, social media, paid media, events, and partnerships.
• Foster strong collaboration between marketing, sales, and business development to ensure shared priorities, clear targets, and measurable revenue impact.
• Lead sponsorships, expos, industry events, and strategic partnerships that increase market visibility and create new business opportunities.
• Strengthen the global brand presence by identifying emerging markets, channels, partnerships, and opportunities for expansion.
• Represent the organization at relevant industry events, conferences, networking opportunities, and other high-value business forums.

Requirements

• 5+ years of experience in senior marketing leadership positions such as Head of Marketing, VP of Marketing, CMO, or an equivalent role.
• Strong experience in iGaming, affiliate marketing, performance marketing, or closely related digital industries.
• Deep understanding of both B2B and B2C marketing strategies, particularly within fast-moving digital businesses.
• Proven success in performance marketing, marketing analytics, budget management, and optimizing campaigns for measurable ROI.
• Strong knowledge of SEO, PPC, CRM, content marketing, social media, email marketing, digital PR, and related growth channels.
• Demonstrated experience developing lead-generation and sales enablement strategies that contribute directly to business development.
• Strong leadership and people-management skills, with experience managing remote and cross-functional teams.
• Ability to combine creative brand thinking with strong commercial judgment and a data-driven approach.
• Excellent strategic planning, communication, stakeholder management, and decision-making skills.
• Hands-on experience with paid social, sponsorships, partnerships, expos, and industry events is an advantage.
• Comfortable operating in a fast-paced environment, managing multiple priorities, and taking ownership of global marketing initiatives.

Benefits

• Competitive salary with performance-related bonuses.
• Additional bonus opportunities, including a referral program.
• Diverse career growth and professional development opportunities.
• Paid training and access to work-related courses.
• Supportive and collaborative colleagues.
• Opportunities to maintain a healthy work-life balance.
• Corporate events and team activities.
• Corporate travel opportunities.
• Advanced benefits package, including public holidays and additional days off.
• Opportunity to lead high-impact marketing initiatives across international markets and multiple business lines.