Marketing Consultant - Remote and Flexible

Xello is looking for a Growth Marketing Coordinator
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With over 30 years of experience, we serve more than 15,500 schools and 8 million students worldwide, delivering innovative, student-centered college and career readiness tools. Recognized for exceptional customer support and research-backed design, we empower learners from all backgrounds to explore possibilities, discover their strengths, and create actionable plans for life after school.
You are a marketing professional with foundational experience supporting marketing campaigns, advertising channels, and go-to-market execution in a B2B or SaaS environment.
You’re comfortable understanding strategy, taking direction, and creating concrete campaigns. You care about leveraging partnerships, testing ad channels, and delivering repeatable results that directly drive revenue.
You’re excited to deepen your expertise in growth marketing and demand generation while working under the guidance of an experienced director. You’re happy collaborating with external partners while frequently discussing strategy across Marketing, Operations, Sales, and Customer Success. Go-to-Market Campaign Building
In partnership with the Director of Growth Marketing and sales partners, you will support go-to-market campaigns for Xello’s suite of products.
Support and execute marketing campaigns aimed at new customer acquisition, expansion, and retention
Research and manage trade media buys extending growth campaigns through newsletters, display advertising, events, content syndication, etc.
Support the Content Marketing team in building new thought leadership for the K12 space
Provide requirements for new advertising assets, maintaining consistency across messaging and branding
Contract Management and Optimization
Initiate and negotiate marketing contracts focused on driving new leads for sales
Sales & Success teams to hear strategy and report on campaign performance
Brand & Content teams to build campaign content and digital marketing ad copy
Revenue Operations team to maintain processes and performance
Digital Marketing team to understand campaign architecture and lead flow

Bachelor’s degree in Marketing, Business, Communications, or a related field

• 1+ years of experience in demand generation, growth marketing, display advertising, B2B marketing, or a related marketing function
• Aptitude and interest in marketing channels and technology platforms
• Comfortable working cross-functionally with other Marketers, Operations, Sales, and Customer Success
• Analytical mindset with the ability to synthesize performance data and make recommendations for strategy iteration
• Exposure to SaaS or multi-product software environments

Familiarity with partnership marketing, contract management, and media buying
Experience supporting B2B advertising campaigns
Please note that this is a remote position based in Canada.
The compensation range for this role is $45,000 to $60,000 CAD. Our mission is to help anyone, anywhere in the world to create a successful future through self-knowledge, exploration, and planning.
Embracing agile practices, an innovative mindset, and keeping our users at the heart of what we do, are just a few of the keys to our success.
In addition to working with leading technologies, we are committed to continuous learning and growth through internal/external training and mentoring, which includes a PD budget for every employee.
Flexible work arrangements including hybrid and remote

• 4 weeks of vacation
• Employer-paid health and dental benefits
• 4-month top-up for parental leave
• Remote work environment
• 4 weeks of vacation
• 4-month top-up for parental leave
• Remote work environment
• 3 days at Christmas) + bank holidays.