Growth Marketing Lead (United States & Canada)

Overview

CoinTracker makes cryptocurrency portfolio tracking and tax compliance simple. CoinTracker enables consumers and businesses to seamlessly track their cryptocurrency portfolio, investment performance, taxes, and more. We are a globally distributed team on a mission to enable everyone in the world to use crypto with peace of mind. Learn more about our mission, culture, and hiring process.

Some things we’re proud of

• 🛠️ Building foundational tools in the cryptocurrency space

• 📄 Over 1M tax forms generated

• 💲 $250B+ in cryptocurrency is tracked on CoinTracker (~over 5% of the entire crypto market)

• 🤝 Partnered with Coinbase, H&R Block, Intuit TurboTax, MetaMask, OpenSea, Phantom, Solana, and Uniswap

• 🗺️ Founders: Jon previously built TextNow (200M downloads), Chandan was previously a product manager at Google & Google[x]

• 💼 $100M+ venture capital raised from Accel, General Catalyst, Y Combinator, Initialized Capital, Coinbase Ventures, Kraken Ventures, Intuit Ventures, 776 Ventures, Balaji Srinivasan , Claire Hughes Johnson , Gokul Rajaram , Serena Williams , Zach Perret

• 🌴 Awesome benefits

Your opportunity

Join CoinTracker as our first Growth Marketing Lead , owning the channels, analytics, and experimentation that fuel our next stage of growth. You’ll build and optimize a high-velocity growth engine across paid media, affiliates, SEO, and lifecycle — driving measurable acquisition, retention, and revenue impact.

This is a high-autonomy, high-impact role at the intersection of product, marketing, and data. You’ll partner with design, product, vendors, and leadership to bring discipline and velocity to growth marketing — perfect for someone who thrives in ambiguity, enjoys testing and learning, and wants to scale a consumer + enterprise crypto business.

1-year outcomes

• Scalable, efficient performance marketing program delivering net-new users and enterprise leads at or below target CAC.

• Affiliate program structured with tracking, incentives, and partner content reuse, driving meaningful incremental customers.

• SEO and organic experiments measurably increase traffic to priority surfaces.

• Attribution framework (via Roadway, Segment, Metabase, etc.) implemented and trusted by stakeholders.

• Growth experimentation roadmap validated with at least one new high-ROI channel (e.g., referral, co-marketing, gamification).

• Clear reporting and dashboards (Looker, Notion, Slack updates) enabling ROI visibility and resourcing decisions.

You will

• Own paid acquisition campaigns (Meta, Google, TikTok, Reddit, LinkedIn) — from strategy to creative testing and optimization.

• Manage and scale CoinTracker’s affiliate program, with structured tracking, incentives, and ROI analysis.

• Partner on SEO improvements and lightweight content/organic experiments.

• Implement and maintain attribution frameworks (pixels, CAPI, Roadway, Segment, SDKs) to measure impact with confidence.

• Build a campaign and experimentation calendar — ensuring high test velocity and tight learning loops.

• Collaborate cross-functionally with design, product, social, finance, and vendors to execute campaigns on time and with impact.

• Provide clear reporting on channel performance, ROI, and recommendations for budget allocation.

• Explore referral, gamification, and viral growth loops to unlock new sources of acquisition and engagement.

Some of the skills that we are excited about

• 8+ years of experience in growth or performance marketing, ideally in B2C fintech, SaaS, or marketplaces (crypto a plus).

• Proven ability to run and optimize multi-channel paid campaigns with measurable ROI.

• Hands-on experience with tracking/attribution tools (pixels, SDKs, CAPI, Segment, Roadway, Looker).

• Affiliate program management and channel optimization experience.

• Familiarity with SEO and lifecycle marketing best practices.

• Strong analytical and testing mindset; comfortable building dashboards and frameworks.

• Ability to thrive in ambiguity — strategic thinker and scrappy executor.

• Curiosity about crypto and fintech trends, with the ability to translate insights into growth strategies.