Sales Lead / Key Account Manager

Sunrise Farms is a group of companies with primary focus in the poultry industry.

From our hatcheries to our “ready to eat” state of the art cooking facilities we service customers in the retail, food service and industrial sectors. We are proud of our support of the Canadian farm as well as our investment in the latest equipment and technologies at our facilities across Canada. Our test kitchens have the most current cooking equipment replicating that used in commercial establishments, to facilitate precision testing. We are proud of our long-standing partnerships with family-owned Canadian chicken farmers to produce high quality products.

The Key Account Manager is responsible for selling corporate products or services through the achievement of opportunity-based sales quotas. The KAM will reach business targets through excellent telephone sales and communications skills. This individual will also develop his or her phone-based revenue generation through the creation of sales leads, initiation of prospect calls, and establishment of ongoing rapport with existing and potential customers. Penetrate all targeted accounts and radiate sales from within client base.

Collaborate with Business Development and Sales Director to determine necessary strategic sales approaches.

Maintain and expand the company’s database of prospects.

Ensure follow-up by passing leads to Sales Director with calls-to-action, dates, complete profile information, sources, and all other relevant information.

Set up and deliver sales presentations, product/service demonstrations, and other sales actions.

Where necessary, support marketing efforts such as trade shows, exhibits, and other events.

Make outbound follow-up calls to existing customers via telephone and e-mail cross-sell and up-sell.

Handle inbound, unsolicited prospect calls and convert them into sales.

Overcome objections of prospective customers.

Emphasize product/service features and benefits, quote prices, discuss credit terms, and prepare sales order forms and/or reports.

Enter new customer data and update changes to existing accounts in the corporate database.

Investigate and troubleshoot customer service issues.

Attend periodic sales training where applicable.

Appropriately communicate brand identity and corporate position.

University or college degree and min 5 years CPG or Food Service selling experience.

Experience with CPG and overall Food Service industry.

Strong emphasis on computer literacy, proficiency in Microsoft Office, Word, Excel & Power Point, as well as strong analytical & organization skills.

Demonstrated ability to convert prospects and close deals while maintaining established sales quotas.

Solid experience in opportunity qualification, pre-call planning, call control, account development, and time management.

Able to build and maintain lasting relationships with customers.

Ability to occasionally travel and attend sales events or exhibits, to work individually and as part of a team.

Experience with customer relationship management software.

$All qualified individuals, regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or any other identifying characteristic are encouraged to apply.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. If you would like more information about how your data is processed, please contact us.