Campaign Manager (Remote)
GTO Wizard
About us GTO Wizard is the leading poker training tool, trusted by top players and industry brands worldwide. Recognized as the #1 educational resource in poker, we’re revolutionizing poker education and providing thousands of players with the tools to elevate their game. If you're passionate about poker, eager to shape the future of the game, and ready to move up in stakes by joining a company that values passion, growth, and innovation, join us in redefining how poker is studied and played.
The purpose of this role is to create a holistic approach to customer acquisition into GTO Wizard app. The role will be responsible for boosting our customers pool by strategizing, executing, and optimizing advertising campaigns across various digital platforms. Create customer acquisition plans:
Clearly define target audience and leverage company data to build a comprehensive customers’ profile.
Google Ads, Facebook Ads, YouTube, display networks, programmatic advertising, social media platforms, etc).
Conduct keyword research and selection for PPC campaigns.
Review and optimize channels performance on regular basis:
Monitor and analyze campaign performance metrics using analytics tools .
Conduct A/B testing to continuously refine campaign elements, ad creatives, targeting, and landing pages for improved performance.
Provide regular reports and insights to stakeholders, making data-driven recommendations for future campaigns.
Ensure comms and design are aligned and support campaigns performance:
On a regular basis share feedback with Comms and Brand teams regarding existing assets performance.
Provide best practise guidance and collaborate with Comms and Brand teams on new assets development.
Come up with ideas for new assets - create clear briefs for Comms and Brand teams.
Leverage technical proficiency and industry know - how
Stay up to date with policy changes, new market trends and technological platforms in the paid media landscape.
Work closely with the product team on landing page changes and develop in cooperation with product and dev team new landing pages if needed to boost campaigns performance.
Understand digital media landscape and are fully up to date with trends in the area
Have experience in management relationship with media house
Analytical but creative; able to translate data insights into marketing strategies
Collaboration, openness to new ideas and contract focus on improvements are your strengths
Is creative and thinks outside the box
Takes ownership of their work and drives projects to completion
Is interested in social media marketing and trends
Is always seeking a ways to implement new marketing strategies on social media
Impactful Work: Be part of a company that's transforming how poker is studied and played worldwide.
Professional Growth: We support your personal and professional development with opportunities to learn new skills and take on exciting challenges.
Flexible Work Arrangements: Enjoy the benefits of remote work while collaborating with a global team.
Passionate Community: Engage with a vibrant community of poker enthusiasts and professionals who are passionate about the game.
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